London, UK – 18 April 2011 – ChannelAdvisor, a global e-commerce platform provider that enables retailers to sell more across online channels, announced today that John Gillan and Jens Münch of Google UK will present a keynote presentation addressing the growth and convergence of social, local and mobile (“SoLoMo”) trends at the Catalyst Europe conference being held 17th - 18th May 2011 at the Park Plaza Riverbank Hotel in London. Catalyst Europe brings together the VIPs of the e-commerce world and provides attendees with insight from leading speakers and face time with key industry players, equipping attendees with the expertise needed to accelerate their e-commerce.

The Google UK duo will discuss the significant opportunities and benefits of the latest SoLoMo trends for the online retail industry, speaking specifically to Google’s plans and ambitions in this space. The presentation will fully brief e-commerce businesses on this innovative field by helping attendees better understand the workings of this user-driven trend.

“Understanding the benefits and functionalities of the social, local and mobile field is fundamental to the future success of online retailers,” said James Scott, managing director of ChannelAdvisor. “Google is clearly a forerunner in these trends, and hearing John’s and Jens’ insights on emerging trends will provide all Catalyst Europe attendees with a progressive awareness and a competitive advantage.”

As the head of the retail multichannel division for Google UK, John Gillan is responsible for leading the Google team that works with UK retailers to help drive e-commerce sales. With more than 10 years of experience in both marketing and retail, Gillan is an expert in the intricate details of the UK market. Jens Münch is the lead for Google Shopping UK, where he directs new initiatives for multichannel retailers in EMEA such as Google Local Shopping. Specifically focused on the challenge posed to the traditional retailers by the convergence of social, local and mobile, Münch brings years of experience working with top UK and EMEA retailers.

Leaders from the following companies will also participate in Catalyst:
• Facebook
• eBay
• Amazon Europe
• Republic
• B&Q
• Practicology
• PhysioRoom.com
• Cloud Conversion
• Create Your Template
• GoldenFeeds
• InterCultural Elements
• Pentagon Interactive
• Shopzilla Europe
• Skuuudle
• Skrill Holdings- Moneybookers.com
• SKU Logistics
• Twenga

To register for Catalyst Europe today, or to find out more, visit: http://www.channeladvisor.com/catalyst/eu/. Also, keep track of Catalyst updates via twitter at www.twitter.com/EUCatalyst and on the Catalyst Facebook page: http://www.facebook.com/event.php?eid=149468491765006.

Published on: 2:42PM on 18th April 2011