London, UK – 27 April 2011 – ChannelAdvisor, a global software and services solution provider that enables online retailers to sell more across e-commerce channels, announced today that Facebook’s Strategic Partner Manager Gavin Sathianathan will deliver a keynote presentation on social commerce at ChannelAdvisor’s Catalyst Europe conference being held 17th - 18th May 2011 at the Park Plaza Riverbank Hotel in London. Catalyst Europe brings together the VIPs of the e-commerce world and provides attendees with insight from leading speakers and face time with key industry players, equipping attendees with the expertise needed to accelerate their e-commerce.

Facebook is increasingly transforming how retailers do business. From the world’s largest retailers to new and innovative start-ups, companies are starting to build deep social commerce experiences on the Facebook platform. Sathianathan will delve into the growing social commerce space, highlighting the strategic changes this entails for online retailers and sharing insight into the Facebook products and analytics available to them.

“Keeping up with social commerce trends is vital for online retailers,” said James Scott, managing director of ChannelAdvisor. “Listening to the forerunners in social commerce, such as Facebook, will be hugely beneficial to all of our attendees. Understanding industry trends and learning how to develop personalised retail propositions will provide online retailers with a real competitive advantage.”

As strategic partner manager at Facebook, Gavin Sathianathan is responsible for leading Facebook’s efforts in the retail industry. He is tasked with increasing the use and engagement of the Facebook platform across EMEA through the establishment of partnerships and integrations with retailers, technology companies and innovative start-ups.

Other participating companies at Catalyst Europe include:
• Google
• Amazon Europe
• eBay
• Republic
• B&Q
• Practicology
• Criteo
• Cloud Conversion
• Create Your Template
• GoldenFeeds
• InterCultural Elements
• Pentagon Interactive
• Shopzilla Europe
• Skuuudle
• Skrill
• SKU Logistics
• Twenga

To register for Catalyst Europe today, or to find out more, visit: Also, keep track of Catalyst updates via twitter at and on the Catalyst Facebook page:

Published on: 1:55PM on 27th April 2011