iMailPerformance : the only email marketing iPhone application designed for marketing professionals: both for agencies and advertisers

28/04/2011

NP6 Group, creator of the multichannel software as a service e-crm solution MailPerformance, announces the successful launch of its iMailperformance iPhone application, already used daily by more than 200 marketing agency and advertiser clients!

Fast and simple access to MailPerformance anywhere, anytime

iMailPerformance allows free, remote management of all aspects of email campaigns: set-up, suspension or performance tracking, all in real time. A simple iPhone « Check » is all that’s needed for an instant display of campaign statistics with graphics specifically adapted for the iPhone format.

The only E-Mail Marketing iPhone application dedicated to marketing agencies

Marketing agencies have the benefit of functionality specifically developed for their needs, so they can connect to all their client accounts at any time and offer them instant access to their results for free thanks to precise control over user rights.

According to Brice Gazeau, Head of Congratulations, an agency specialising in email marketing : « I frequently attend external meetings, so my iPhone is a real mobile office. It is therefore of utmost importance for me to have continual access to all the campaigns of my clients, particularly as I need react to their needs instantly. iMailPerformance gives me the ability to offer a superior service to my clients in terms of responsiveness and convenience. »

Sandra Jézo, Director of Marketing & Communication of the NP6 Group concludes: « We are proud of having developed, in collaboration with our partner Wopata, a tool which responds to the increasing need of our clients to track the performance of their campaigns on the move. In this way they are freed from the requirement of a computer with web access in order to use MailPerformance, thus speeding up the daily management of their email marketing campaigns. MailPerformance is now always in their pocket!»

Following this success, the NP6 Group foresees developing new functionalities for its MailPerformance application over the course of 2011 and plans new applications for Androïd and Windows Mobile platforms.

About MailPerformance
Created by NP6, MailPerformance is a multichannel E-CRM email broadcasting solution provided as Software as a Service (SaaS). Advanced, powerful and user-friendly, MailPerformance is dedicated to the management of multi-channel relationship programmes (mini sites, e-mail, SMS). It is also the only email delivery platform in Europe whose infrastructure has received ISO 9001 quality certification. Situated in France and in the United Kingdomi, MailPerformance now has 50 employees located in Bordeaux, Paris and London and managed email marketing campaigns for over 500 clients.
The positioning of MailPerformance is in the added value arena, essentially a techno-marketing partner, providing the highest levels of technical expertise and quality of service and support.
Clients include: Microsoft, Natixis, CDiscount.com, E.Leclerc, Easyvoyage, Groupe TF1, Total France, Groupe Lucien Barrière, Groupe Canal+, Reader’s Digest, Bouygues Telecom, Maximiles, Brice, AG2R, Well, Le Furet du Nord, Alinéa, Cofidis, Finaref, MMA, Thomas Cook, TravelHorizon,...
For more information, www.mailperformance.fr.

About NP6
Founded in 1999 by Stéphane Zittoun, NP6 specialises in email marketing solutions and today, with its solution MailPerformance, it’s the only European E-CRM platform which has achieved ISO 9001 quality accreditation. Since 2001, this certification underlines the organisation’s capability, know-how and continuous investment in staff in order to offer its clients – across all sectors, SME and major accounts – the best possible email marketing services.

With over 50 employees in France and the UK, and its two businesses MailPerformance and B2D1, the NP6 group partners over 500 advertisers and marketing/communication agencies in the development and execution of their e-marketing strategy.

About Wopata
Wopata is a company based in Bordeaux which specialises in the creation and execution of mobile applications for the iPhone, iPad, Android and BlackBerry operating systems. The MailPerformance iPhone application for managing email marketing campaigns was developed by its experts. Its range of services cover all stages of development: concept, ergonomics, graphics and programming. Wopata also works with themed social networks and e-Health software, especially in the humanitarian sector. It’s experience and technical know-how guarantee its clients a high quality product.
Clients include : Biogaran, Terre des hommes, Cordier-Mestrezat, Wikango, UNICEF, ECHO, FIFA OneGoal, USAID, Luxury Society, Bedycasa, The Business of Fashion

Forfurther information :
http://wopata.com

Press Contacts
For more information on NP6-MailPerformance, please visit www.mailperformance.fr/pourquoi_nous/ or send an email to: presse@mailperformance.fr

Images are available on request.

Sandra Jézo
Director of Marketing & Communication
Tel. 05 57 92 41 21
sj@mailperformance.fr

Paulette Alson
Marketing & Communication Assistant
pa@mailperformance.fr

Published on: 3:12PM on 3rd May 2011