ForeSee Results today announced that it will be working with TUI Travel UK & Ireland (TUI UK), part of TUI Travel plc - the world’s leading leisure travel company, to measure customer satisfaction on two of its websites, www.firstchoice.co.uk and www.thomson.co.uk.

“Our websites are a large driving force of our business,” said Alex Horstmann, General Manager, User Experience & Design. “The valuable customer satisfaction data from ForeSee Results will help us get a better gauge on who is coming to our websites and the likelihood that they will book a trip with us and return in the future. Additionally, we will be able to gain insights by establishing a baseline for how we are doing in the context of the competitive online travel environment.”

Using a patented and scientific methodology, ForeSee Results assesses customer satisfaction with TUI UK’s websites, interpreting what customers are looking for on its sites and using actionable data to predict future behaviours and the likelihood they will return to the website. Knowing which elements of the online experience will have the greatest impact on these desirable future behaviors helps prioritise website enhancements and thus improve the overall customer experience.

“TUI UK has gone the extra step by taking advantage of the website as a channel to attract new clients as well as meet and exceed existing loyal clients’ needs,” said Larry Freed, President and CEO of ForeSee Results. “As a leading leisure and travel company with more than one website, TUI will be able to use our segmented analysis in order to monitor online customer satisfaction with not only its individual websites, but also the overall brand.”

TUI UK is the latest premium brand in the UK to sign up with ForeSee Results. ForeSee Results has also been appointed to measure and analyse customer satisfaction for British Airways, Debenhams, Dixons/Curry, Aurora Fashions, Homebase, and House of Fraser, among others.

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About ForeSee Results
As the leader in customer satisfaction measurement, ForeSee Results captures and analyses voice of customer data to help organisations increase loyalty, recommendations and marketing value. Using a patented, scientific methodology developed at the University of Michigan, ForeSee Results identifies improvements across all channels and touch points that drive customer satisfaction. With over 60 million survey responses collected to date and benchmarks across dozens of industries, ForeSee Results offers unparalleled expertise in customer satisfaction measurement and management around the globe. ForeSee Results can be found online at www.ForeSeeResults.com

About TUI UK:
TUI UK is part of TUI Travel PLC is the world’s leading leisure travel company operating in over 180 countries with more than 30 million customers in 27 key source markets. TUI Travel has over 200 brands which are comprised of market-leading mainstream brands and specialist travel businesses. TUI Travel is headquartered in the UK and employs approximately 49,000 people. It is the only leisure travel company listed on the London Stock Exchange in the FTSE 100 and has the ticker code TT. More information on TUI Travel can be found on www.tuitravelplc.com.

Published on: 10:00AM on 4th May 2011