Usability consultancy PRWD is the only North West company represented in the renowned Econsultancy digital and e-commerce publication, the User Experience Buyer’s Guide 2011.

The comprehensive guide, which provides advice and information for companies who are serious about retaining and engaging website visitors, features just 27 UK agencies with specialist experience of usability and user experience.

PRWD, based in Manchester city centre, are a highly experienced usability and conversion optimisation consultancy, working with clients including Lakeland, Speedo and Pentland.

Paul Rouke, Head of Usability at PRWD, commented: “Econsultancy have extremely high credibility in the digital and e-commerce market so to have been selected as the only North West based usability consultancy to feature in the guide is a real honour.

“Since PRWD launched in 2006 we have established ourselves in the North West as a leader in our field and this has led to us working not just with clients directly but with digital agencies who look to partner with us to harness our expertise.

“The buyers guide features many renowned London based user experience agencies, some with worldwide operations, and for us to be featured in this guide is a testament to our continued focus on helping businesses, in particular retailers, improve the conversion rate of their website” added Paul.

The User Experience Buyers Guide 2011, which is over 268 pages long and aimed at companies interested in the growing areas of usability and user experience, covers issues and trends affecting the sector and contains information about best practice, as well as useful advice for those seeking a suitable supplier.

Editor’s Notes

About PRWD

PRWD was established in 2006 by usability specialist Paul Rouke, and they specialise in web usability and conversion rate optimisation. Clients include Speedo, Lakeland, Pentland Brands, The Scout Association, Stella McCartney, Lakeside Hotel, Isabella Oliver, Econsultancy and Chill Factore.

PRWD’s services include moderated user testing, usability evaluations, conversion rate optimisation, consultancy and training.

About Econsultancy

Econsultancy is a community where the world's digital marketing and ecommerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online.

The User Experience Buyer’s Guide 2011 is an invaluable resource for those investigating the market for user experience agencies, with profiles of 27 suppliers, the latest market trends and tips and pitfalls for buyers. The 268-report covers issues and trends affecting this sector, and contains information about best practice, as well as useful advice for those seeking a suitable supplier.

You can download the buyers guide online:

For more information please contact:
Paul Rouke at PRWD
Tel: 0161 228 0585

Published on: 3:33PM on 12th May 2011