The British Heart Foundation, the UK’s heart charity, has re-launched its transactional website at The new e-commerce website has been designed and developed by Screen Pages (, the e-commerce services company, using Magento.

The British Heart Foundation raises over £120m per annum towards combating heart disease. It was founded in 1961 by a group of medical professionals wanting to fund extra research into the causes, diagnosis, treatment and prevention of heart and circulatory disease – 2011 marks its 50th anniversary. Across the UK it has over 560 shops and 100 Furniture and Electrical Stores, with retail sales of £116m and a charitable contribution of £22m in 2010.

The new website’s capabilities, developed in Magento (, include:

- Simple, clear design, consistent with the main website
- Wide range of products for healthy living, home & garden, wedding & gifts
- Merchandising categories such as new, bestellers, best of British etc
- Large, life-style photography (with zooms)
- Filtered search (by price, type, occasion etc)
- Cross-sells and up-sells
- Gifting, donation and gift-aid options
- Ratings and reviews, blog and social media integration
- Single page checkout with online card authorisation via Worldpay
- Full content management via Magento Administration Panel
- Integration with back office for stock availability and order processing

Jackie Skeel, Head of Fundraising Promotions for BHF, said: “In 2011, BHF is launching several important campaigns around its 50th birthday and is seeking exciting sales growth online. It needed a new e-commerce platform – with revamped design, greater flexibility and deeper functionality - to support its growth plans and allow the online sales team to push ahead. Screen Pages emerged as a strong partner with an offering, culture and capability appropriate to our size and needs.”

Roger Willcocks, director of Screen Pages, said: “BHF is one of the most respected and cherished charities in the UK. We are honoured to be working with BHF’s online team responsible for e-commerce sales in this its landmark year and look forward to supporting it as its online sales activities and profits increase.”

About Screen Pages

Screen Pages ( has provided e-commerce and related value-added marketing services to niche retailers and mail order companies since 2002. Its e-commerce approach blends creative, analytical, marketing and technical services designed to increase a brand's sales online.

Graphics, screenshots available upon request.
Roger Willcocks, Director, Screen Pages
T: 01932 333 592

Published on: 5:36PM on 12th May 2011