User experience design agency, Nomensa, are holding an afternoon of free seminars and consultancy to provide best practice user experience advice for online retailers.

On Tuesday 21st June 2011, Nomensa will be opening their doors and inviting the retail sector to an afternoon of seminars, workshops and one-on-one UX and accessibility consultancy. There are limited spaces available so Nomensa are advising those who wish to attend to book early for this free event.

The second in a series of online UX events from Nomensa, they will share their knowledge of accessibility and UX to help retailers improve trust, utilise persuasion techniques and dramatically improve conversion on their e-commerce sites.

Drawing on their vast experience working in the retail sector, including clients such as WHSmith, Austin Reed and Evans Cycles, Nomensa are perfectly positioned to share their knowledge of best practice online user experience.

Nomensa will deliver two seminars and an interactive workshop that will help to encourage trust on e-commerce sites and persuade visitors to purchase. One of the seminars will also focus on SEO and how good web accessibility improves search engine visibility.

The event will kick off with a case study of the redesign of the Evans Cycles website. Nomensa very recently completed a full redesign of the website and this session, co-presented with Ben Hart, Head of marketing and e-commerce at Evans Cycles will focus on the ‘Deconstruction of the Design Decisions’.
The next seminar will be delivered by Nomensa’s Director of Accessibility and Web Development, Léonie Watson. This seminar will reveal the potentially missed revenues from the disabled pound when a website is not accessible. Léonie will also explain the significant SEO benefits of an accessible website that online retailers should be taking advantage of.

The final session will be an interactive seminar where Nomensa’s Head of Usability, Juliet Richardson will focus on product pages and how to convert visitors into customers through superior user experience and installing trust. Best practice techniques to improve website conversion will be shared.
Attendees also have the chance to have 30 minutes of UX and accessibility consultancy during the afternoon and a further 30 minutes telephone consultancy following the event. Nomensa hope that the consultancy time will give retailers the chance to gain valuable feedback on how they can improve site conversion.

Book your place now: http://www.nomensa.com/forms/seminars-increasing-online-conversion-through-user-experience

Published on: 10:49AM on 27th May 2011