One of the UK's most successful affiliate marketing companies 4DX Media, parent company of, have recently announced their plans to establish a London office as they prepare for the launch of their new iPhone app.

The London operation is being led by Joel Tobias, who joins 4DX Media from Next Jump – a well-established player in the reward and loyalty space. In addition to building a team, Joel will be responsible for developing partnerships and building relationships with affiliate networks, agencies and merchants.

"I am extremely excited to be working with 4DX Media and They have an amazing product and value proposition", said Joel, "along with a talented and dedicated team based in the North of England and I am really looking forward to getting started".

4DX Media Ltd, formally C2B Software Solutions Ltd, has been going from strength to strength since its inception 5 years ago. Originally operating in the cashback sector, 4DX Media has extended its portfolio of sites to include voucher codes, price comparison, niche and travel.

Alongside building relationships, Joel’s immediate focus will be to negotiate unique deals for the NetVoucherCodes iPhone app and website and also work strategically to further improve sales volumes for our merchant partners.

4DX Media Managing Director Steve Barnes commented "Aside from our forthcoming iPhone app, we have a number of other major projects in development. It’s exciting times here at 4DX Media and a great opportunity for Joel to complement these projects with his in-depth industry knowledge".

Barnes added "Having a London base has been a key part of our growth strategy for some time. Finding the right people in such a competitive marketplace is difficult. Joel impressed me with his knowledge, attitude and determination to succeed. I’m very much looking forward to working with him and establishing our London presence".

Published on: 9:01AM on 2nd June 2011