Latest Edition of Award-Winning eBook Series Focuses on How to Turn Leads into Revenue

LONDON, UK, – June 8 2011 – Eloqua, the leading provider of on-demand Revenue Performance Management solutions, today published the Grande Guide to Lead Nurturing. This new edition in the award-wining series from Eloqua, helps marketers understand the art and science of capturing leads, nurturing them with relevant and personalised content, and ultimately converting them into revenue opportunities.

The sixth edition in the Grande Guide series – a collection of ebooks designed to provide “subject matter expertise in the time it takes to drink a ‘cup of coffee’” – the Grande Guide to Lead Nurturing details why lead nurturing matters to today’s marketer, how to execute an effective lead nurturing program, which companies are succeeding at lead nurturing, and what to expect in the future of lead nurturing. The guide uses enticing visuals, everyday language and prescriptive case studies to provide markers with the industry’s most simple-to-follow resource on this topic.

“Fast-growing companies recognise that marketing can’t afford to just capture names and toss them to sales,” said Brian Kardon, Chief Marketing Officer of Eloqua. “Getting your arms around lead nurturing can make all the difference in converting leads to actual buyers, particularly for B2B enterprises.”

Along with previous guides in the series, the Grande Guide to Lead Nurturing is available for free at Eloqua’s dedicated microsite: http://www.eloqua.com/grande/Grande_Guide_To_Lead_Nurturing.html. The content can also be found on the company’s social outposts, including SlideShare and Facebook and Eloqua’s “It’s All About Revenue” blog.

About Eloqua
Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on Earth. Thousands of sales and marketing professionals rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email demand@eloqua.com.

Published on: 3:42PM on 8th June 2011