Agency Marks 20th Anniversary at Forefront of Creative Marketing Solutions

London - June, 2011……. British marketing and communications agency, big:group, this month celebrates 20 years as one of the UK’s leading digital marketing and creative agencies. Over the last two decades, big: group has worked with many global brands including Cathay Pacific, British Airways, Emirates, MasterCard, Diageo, SAS, Estee Lauder, eBay, Cunard, Audi, Littlewoods, Tesco and Cadbury. The agency comprises distinct divisions of expertise which interact to provide targeted results: Sales Promotions, Sponsorship and Events Management (such as the Swarovski Fashion Rocks re-launch in 2007), Interactive (specialists in e-commerce and the construction, content and management of websites), Content Production, Creative, and Media (strategies and analysis).

big:group was recognised last year as one of the UK’s leading digital marketing agencies in an independent Agency Reputation Survey conducted by YouGov. Rated by clients, the agency scored consistently high marks in categories such as value for money, effective creative, marketing strategy, account management, effective integration, and financial management. Big:group was placed third out of a total of 47 agencies listed and was foremost amongst those British owned and operated.

The founding of the agency coincided with the birth of the internet and a dramatic revolution in creative options for marketing. Initially limited to DM and coupons it now incorporates myriad promotional tools to engage the consumer including e-CRM, sponsorships, content rich web installations, social media and viral marketing etc.

Ed Riseman, General Manager, says: “Our primary objective at big:group is to simplify procedures for our clients and their customers, whether this entails technological advances or interaction. A paced CRM (Customer Relations Management) strategy is as important as technological advances and the big:interactive team is developing sophisticated social tracking and engagement tools that give us keen insight into market trends and inclinations. Today’s savvy consumer demands a more creative form of interactive online engagement – one that opens a dialogue, not a lecture. With all the opportunities that technology offers today, it’s inexcusable not to explore these for the benefit of our clients.”

Nick Scott, CEO of big:group, further comments: “The last two decades has seen extraordinary advances in marketing expertise, opportunites and technology and it’s been imperative that we not only keep pace but lead the way on behalf of our clients. While there’s no doubt that the recession has forced many companies to adopt more cost-effective technology, systems and strategies, this has also provided a valuable opportunity to review and improve performance and add value. And while new technology is important, in the end it’s still all about developing and nurturing personal relationships – between us, our clients, and their consumers. At the big:group, we’ve successfully steered our way through three recessions so far!”

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About big:group
big:group is an integrated marketing agency with a staff of over 55 professionals providing solutions for a broad spectrum of clients in both business-to-business and business-to-consumer categories. Areas of expertise encompass brand awareness strategies, marketing campaigns and partnerships, event management and sponsorships, social media, and e-Commerce – particularly interactive website and CMS (Content Management Systems) solutions. Founded in 1991 and based in Holland Park, the agency has gained a reputation for providing robust experiential and digital solutions with creative flair and strategic proficiency. For further information, visit: www.biggroup.co.uk
For further information: For Further Information: Karen Luard - 020 73132216 - Karen.Luard@biggroup.co.uk

Published on: 3:07PM on 10th June 2011