Former VP of social media at Citibank (US) joins the agency

Leading independent search and social marketing agency Greenlight, has appointed Anna O’Brien as director of social media.

Greenlight has seen the number of clients which it offers social media optimisation services to grow, and O’Brien will head up the integration and expansion of the agency’s current offering.

O'Brien joins Greenlight from Citibank, New York, where she served as vice president of social media and created the initial roadmap and strategy for its social media presence, integrating social technology into various aspects of the programme.

During O’Brien’s tenure, Citi became the first financial services account verified by Twitter and the first to have a custom URL shortener. O’Brien also initiated and led the bank’s robust listening programme.

O’Brien is an internationally recognized speaker on the social media circuit. Events she has been invited to speak at include SXSW, eMetrics, Social Media Week (New York) and Social Media Insider Summit.

O’Brien is listed in AdWeek’s top 25 advertising professionals on Twitter. Her appointment will see Greenlight gain valuable expertise in the social media field thereby bolstering the firm’s social media optimisation assets.

Andreas Pouros, chief operating officer at Greenlight comments:

“Anna's appointment places Greenlight immediately at the top of the social media marketing arena, firmly transforming the agency into a leader in the engagement marketing space. This is an exciting time for Greenlight."

Prior to Citi, O’Brien worked with Critical Mass and Wunderman.

O’Brien holds an MA in quantitative methods in the social sciences with an emphasis in new media measurement, from Columbia University.


Notes to Editors:

To arrange an interview or for further information contact:

Krishna Rao
T: +44 (20) 3326 6232
Web :

About Greenlight:

Greenlight is a leading independent search and social marketing agency, the largest of its kind in Europe and the fastest growing. With over 100 blue-chip clients including Santander, New Look, Thomas Cook, Sky and ghd. Greenlight is a leader in the search marketing space, and is recognized worldwide for its commitment to delivering record ROI for its clients and investing in the future of search.

Greenlight is considered the premier thought leader in the sector, publishing widely read industry reports, original research, speaking at trade events, and delivering a highly respected search training programme. Founded in 2001, Greenlight is headquartered in London, with offices in New York.

Published on: 11:40AM on 14th June 2011