- MPG Media Contacts extends integrated digital capabilities

MPG Media Contacts announced today that they have expanded their product offering by acquiring web specialist, WebNarrative (http://www.webnarrative.com/), previously known as TMG.

MPG Media Contacts will now provide a fully integrated service across every digital discipline. The acquisition builds on their extension of services through the previous acquisition of mobile agency Mobext and the recent launch of specialist social brand, Socialyse.

The WebNarrative team is headed by web veterans Segun Ogunsheye and Craig McCulloch who have for over 15 years been architecting, designing and building user centred websites and web based technical solutions. Their team have a vast amount of expertise in transactional and complex data driven websites, corporate portals and web based technical applications.

WebNarrative are passionate experts of taking an ‘evidence based approach’, which they deliver through four integrated disciplines: user behavioural research, evaluation & testing, informational & interaction design, visual design & accessibility, technical architecture, build & hosting.

MPG Media Contacts’ recognises the importance of media convergence and how consumer’s lives are increasingly influenced ‘through the web’ for not only information but for communication, commerce and entertainment. This acquisition further accelerates MPG Media Contacts transition in to a full service marketing organisation as Paul Frampton, Managing Director at MPG Media Contacts explains, “WebNarrative’s skills compliment our excellence in the digital space and provide our clients with a full service digital offering which greatly extends our ability to optimise on-site as well as off-site and thus maximise conversion for our clients. This latest acquisition is part of our strategy to evolve from a media agency in to a marketing services organisation. We want to solve our client’s problems under one roof.”

Segun Ogunsheye, Head of Web Operations, WebNarrative said, “Through understanding our clients’ website business goals and the needs of their customers we are able to create and implement a coherent website strategy that delivers improved engagement, ease of use, stickiness, revenue and recommendation.”

Segun established Soft Options Ltd, one of the earliest web agencies in 1993, which then became part of MCA Communication Group. Together Craig and Segun have championed an ‘evidenced based approach’ to designing and building websites and have delivered web based solutions for brands in both the private and public sectors.

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About MPG Media Contacts

MPG Media Contacts is an integrated agency that provides meticulously crafted media solutions. We connect account managers, strategic planners, digital experts, technicians and analysts all under one roof to deliver brilliant results for our clients. Our expertise lies in offline media planning and buying, digital media planning and buying covering data, econometrics, direct, display, ecrm, affiliates, social, search, lead generation, mobile and content.

We believe brilliance is delivered where no barriers exist between old and new media. Some of our clients include: EDF Energy, Hyundai & Kia, Clarks, Magners, BBC, Camelot, BMI, P&O Ferries, Nationwide, AXA, Ask.com and National Express. We have recently won Nando’s, Megabrands, bmibaby and Medwinds.

Our effective campaigns for clients such as EDF Energy, BBC and bmi have been recognised within the industry and won various awards including Media Week, Data Strategy and Campaign Media.

MPG Media Contacts is part of the global advertising and communications services group, Havas. Havas operates through its two worldwide networks, Euro RSCG Worldwide and Havas Media.

For further information please contact:
Sushil Mitchell
PR & Marketing Manager
T: 0207 393 2478
E: sushil.mitchell@uk.mpg.com

http://www.mpg-uk.com/

Published on: 2:13PM on 15th June 2011