The UK e-commerce technology market will be worth an estimated £690m in 2011 as online retailers invest in their platforms to meet burgeoning consumer demand.

Research for Econsultancy’s E-commerce Platforms Buyer’s Guide 2011 published this week found that the e-commerce technology sector will grow by 14% this year.

This market valuation includes the combined revenues of e-commerce platform vendors from technology, maintenance and services such as consulting. It also includes the revenues for associated e-commerce technology such as on-site search, analytics, testing and optimisation.

The research follows recent IMRG figures for the UK which revealed that £5.3 billion was spent online during May alone this year, which equates to a year-on-year increase of 18%.

Econsultancy’s Senior Research Analyst, Jake Hird, said: “The e-commerce platforms market is constantly evolving, in order to keep up with consumer behaviour and increased opportunities afforded by technology. It is simultaneously an exciting and challenging time for e-commerce professionals, as the platforms underpinning the industry are in an unprecedented state of flux.

“The need to integrate technology and marketing tools, such as CMS, CRM platforms, analytics, email and social media, is increasingly forcing existing vendors to develop their capabilities. At the same time, consumer expectations are now much greater, with users expecting a rich and seamless experience of online shopping across a range of devices.”

Key market trends in 2011

-) Digital giants strive to develop e-commerce capabilities

-) Mobile commerce matures as a bridge to multichannel retail

-) Commerce continues to get more social

-) Facebook evolves into its own e-commerce platform

-) Retailers seek to join up online and offline channels

-) International e-commerce provides opportunity for growth

About the E-commerce Platforms Buyer’s Guide

The guide is aimed at companies who are investigating the e-commerce platforms market, with profiles of 38 leading vendors. The report also provides details on the various issues and trends affecting this sector, as well as advice about how to select the right platform.

For this year’s version of the report, Econsultancy has divided the profiled vendors into two categories: “Platform Base” and “Platform Implementer”.

Which vendors/technology platforms are featured in the buyer’s guide?

20:20 Technology, Actinic, advansys, ATG, BT Fresca, ChannelAdvisor, Colony Commerce, CrimsonWing, CSI, Demandware, dotDigital, eCommera, eibDIGITAL,, Elastic Path Software, EPiServer, GSI Commerce, Javelin Group, hybris, IBM, LavaSuite (Design UK), Magento, Magicalia Commerce, Maginus, Microsoft Commerce Server, Moneyspyder, Motive, ( )pen, osCommerce, Paraspar, Pod1, Portaltech, Quantiv, Red Technology, Salmon, Screen Pages, Snow Valley, Venda.

Report URL:

Media contacts:

Jake Hird, Senior Research Analyst,

(e: T: 0207 269 1467)

Linus Gregoriadis, Research Director, Econsultancy

(e: T: 0207 269 1465)

About Econsultancy

Econsultancy is a digital publishing and training group used by more than 200,000 internet professionals every month.

The company publishes practical and time-saving research to help marketers make better decisions about the digital environment, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.

Econsultancy has offices in New York and London, and hosts more than 100 events every year in the US and UK. Many of the world's most famous brands use Econsultancy to educate and train their staff.

Some of Econsultancy’s members include: Google, Yahoo, Dell, BBC, BT, Shell, Vodafone, Virgin Atlantic, Barclays, Deloitte, T-Mobile and Estée Lauder.

Published on: 12:31PM on 17th June 2011