San Bruno, Calif. - June 15, 2011 - Responsys, Inc. (Nasdaq:MKTG), the leading provider of email and cross-channel marketing solutions, today announced the release of the 2011 Email Design Look Book, which recognizes innovative email marketing designs and superior copywriting from over 20 leading global brands.

The 2011 Look Book includes promotional, newsletter and triggered emails from leading brands throughout the world representing everything from consumer products and retail, to the travel industry, and social networking sites. The brands recognized include Anthropologie, Apple, Best Buy, Burton Snowboards, Columbia Sportswear, CB2, DSW, Etsy, Heathrow Airport, Icelandic Tourism Board, LinkedIn, M∙A∙C Cosmetics,, Nikon UK, Style Campaign, Uncommon Goods, Verizon, Virgin Atlantic, Volvo UK, and Zappos.

Each email highlighted includes a screenshot of the creative, the date it was sent and the subject line, plus a commentary from a Responsys designer, copywriter, strategist, account manager or executive on what makes the message outstanding.

"While each email stands on its own as a fantastic piece of work, the collection together illuminates the tactics that will continue to make email marketing most effective in the future," said Chad White, Research Director at Responsys. "Personalization is vital to connecting with subscribers one-to-one. Triggered emails are critical in reaching customers when they're most receptive. Mobile design is a must as more consumers read email on smartphones. And cross-channel integration is now expected by even less sophisticated shoppers."

"Congratulations to all the world-class brands that were included this year," said Ed Henrich, Senior Vice President of Professional Services at Responsys. "Your work is an inspiration to all marketers who aspire to create a deep engagement with their customers, and to experiment and innovate in their cross-channel communications."

For information on how to obtain a copy of the complimentary 2011 Email Design Look Book, please visit

About Responsys
Responsys is the leading provider of email and cross-channel marketing solutions that enable companies to engage in relationship marketing across the interactive channels customers are embracing today—email, mobile, social and the web. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys’ New School Marketing vision, flexible on-demand application suite, and customer success-focused services aim to deliver high ROI, increased levels of automation and fast time-to-value. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys serves world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands’ End, LEGO, Newegg, Qantas, and Southwest Airlines. For more information about Responsys, visit

Media Contacts
Kimberly Canedo
(650) 745-1720

Published on: 3:28PM on 17th June 2011