Leading Email Service Provider Adestra announces it has joined the Professional Publishers Association (PPA) as its new strategic email marketing partner. Adestra will provide email help and advice to PPA members to combat key issues facing modern publishers – including deliverability, automation, relevance, customer engagement, sender reputation and social media integration.

Email marketing is such a key channel for publishers, often the primary route to communicating with their readership, it is critical to get right for long term engagement, boosting subscription levels, and loyalty. Focusing on best practice principles, for both acquisition and retention programmes, is essential.

Henry Hyder-Smith explains: “We are delighted to be working with the PPA and their valued members, helping them deliver even more effective communications. Even spending time on the basics can reap big rewards, and then more sophisticated email marketing techniques can be employed to automate email marketing and improve email relevance.

“One of the most topical questions we are being asked by publishers is how to develop and design effective email campaigns for iPads and handheld devices, and there are a number of simple ways to achieve this.”

Barry McIlheney, PPA chief executive, added: “We are very pleased that Adestra has joined us as a Strategic Partner. Employing good practice email marketing principles means better response, improved ROI and improved relevance for readers, as well as legislative compliance.”

Adestra is already working with major publishers such as Haymarket, Informa, Jane’s, Dennis Publishing, Incisive Media and Oxford University Press. Focused on delivering results for customers, Adestra provides everything from a strategic review of their complete marketing operation to simple broadcast assistance. The company helps brands optimise processes, boost revenues, and maximise ROI.

MessageFocus is Adestra’s enterprise, web-based email marketing platform.

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Press Contacts
Jim Buchanan – PR Consultant, jim.buchanan@adestra.com , +44 (0) 7725 257194
Reena Mistry – Marketing Director, reena.mistry@adestra.com, +44 (0)1865 242425
Tom Hawkins – Communications Manager, PPA tom.hawkins@ppa.co.uk, +44 (0) 207 404 4166

About Adestra
Founded in 2004, Adestra set out to be the most respected Email Service Provider. Today, Adestra is a market leader, with offices in Oxford, London and New York. Over 300 organisations globally and more than 4,500 marketers across most sectors, work with our technology, people and deliverability solutions to generate effective email marketing that deliver results.

Our Technology: Developed entirely in-house by our staff, Adestra’s MessageFocus gives clients an extremely scalable and configurable email service platform that consistently delivers.

Our People: We seek to provide the highest possible levels of technical customer support and intelligent, innovative consultation. Our approach to client service has helped us to maintain our client retention rate at 98.7%, something we are very proud of.

Our Deliverability: Adestra offer a very honest approach to deliverability, quite simply there is no silver bullet. Our inbox placement rate, which peaks at 99.8% and our expertise, gives your emails the best chance of arriving in the destination inbox.

Why not give us a call on +44 (0)1865 242425 or email us on moreinfo@adestra.com to discuss how we can help you to deliver results on your email marketing campaigns. Adestra’s product and corporate information is located at http://www.adestra.com

About PPA
The PPA promotes and protects the interests of print and online publishers of consumer and business media in the UK. PPA has around 200 publishing companies in its membership, which collectively produce more than 2,500 consumer and business media publications, including magazines, journals, directories, websites and events. For more information visit www.ppa.co.uk

Published on: 9:56PM on 20th June 2011