London – 6 July, 2011. hybris, a global leader in multichannel commerce solutions, has today announced that Jemella Group, which trades under the iconic ‘ghd’ brand will be basing its extensive new multichannel platform on hybris solutions.

The core element of the hybris Multichannel Suite – hybris B2C Commerce, will underpin ghd’s requirement to build a central e-commerce solution that can support its fast growing international business.

Jemella Group launched the ghd brand in 2001, and within a year its hair styling products had attracted celebrity attention and a cult following. ghd reinvented the professional hairstyling tool market ten years ago with the launch of its ground breaking styler replacing flat irons, straighteners and curlers with a professional styling tool designed for salon use that could also be used easily by women at home. ghd has generated an exceptional following of loyal customers, many of whom purchase online. It is important however, for ghd, that it delivers an outstanding online experience, not least because it faces strong competition from counterfeit sites.

Jemella Group reviewed a range of platforms before selecting hybris B2C Commerce, which will be implemented by hybris partner, Tacit Knowledge.

Commenting, Stuart Spiegel, Chief Digital Officer at ghd, said: “We were looking for a world-class commerce solution to underpin our expansion plans which is why we have selected hybris. The hybris B2C Commerce platform can manage the variety of our requirements and provide us with a solution that will support us as we grow.”

Within the hybris Multichannel Suite, hybris B2C Commerce enables businesses to optimise every interaction with their customers on a global scale and integrates order processes from different channels.

Speaking about the new contract, Ariel Lüdi, CEO of hybris, said: “ghd is a fantastic, recognised brand which will benefit hugely from co-ordinating its high street, online and multichannel activities to satisfy its customers’ needs, regardless of how, where, or when they want to purchase. With our help, the brand will have a platform from which to expand and support its continued growth.”

Published on: 10:35AM on 6th July 2011