OMD Group [UK] announces today the appointment of Paul Wright as Chief Digital Officer to lead OMD’s agencies, OMD UK and Manning Gottlieb OMD, in their digital output. This follows the promotion of Matt Simpson to the role of head of digital, Omnicom Media Group, for the EMEA region.

Paul is an experienced professional within the media sector, with 23 years in media and marketing, 14 of those in the digital space. He started his career in media at Sky TV in 1988, working in digital sales and sponsorship, rising to become head of interactive in 1996. In 1999, Paul had the opportunity to move client-side, becoming group sales and marketing director at Sports.com. In 2002, he co-founded and became managing director of Aura Sports, a sports-based ad-network; in 2006 this was sold to Sky, to which he returned, ultimately becoming director of sales, Sky Digital Media in 2007.

Leaving Sky in 2008, Paul returned to being an entrepreneur, to run his own digital consultancy. He has operated as an independent digital strategy consultant for Web TV, the Mobile Interactive Group ad Collective, amongst others. He also served in an interim digital marketing role at Bauer Media. During this time Paul was the sole board advisor to Web TV, the UK’s premium video ad network, which he assisted in its sale to Collective in March 2011.

Paul will be responsible for leading the digital offering across OMD UK and Manning Gottlieb OMD, working closely with Will Smyth at OMD UK and Katie Eyton at Manning Gottlieb OMD, and reporting into Steve Williams, chief executive, OMD Group [UK]. These businesses have seen strong growth, particularly across all digital marketing services – notably in Digital Consultancy, Affiliate Marketing, PPC Search, SEO, Social and Mobile - over the last two years.

Steve comments: “After the terrific job that Matt Simpson did for us in his time here, before being promoted to the EMEA role, the challenge was to find a character who was smart, experienced and entrepreneurial, and who could challenge us and our clients to keep ahead of the game. Paul has considerable experience and a great style, having worked across many business sectors in the digital space. I am excited to have someone of Paul’s calibre and gravitas in the OMD family and he will help us continue to do things the smarter way in the communications arena.”

Paul says: “I am delighted to be joining OMD at a significant moment for the digital advertising industry – with a major shift being caused by consumer behaviour, as well as significant technological changes in content and media delivery. Having worked at corporates and start-ups in my career, and having advised many in the digital space, the opportunity to join OMD Group was too good to refuse given the energy and ambition in the organisation. Both OMD UK and Manning Gottlieb OMD have established a great reputation in the digital space already and I look forward to working with Steve and the team to maintain its momentum and helping our clients achieve even greater business success in the future.”

Paul joins on 8th August 2011.

For more information contact:
Steve Williams, Chief Executive Officer, OMD Group [UK] on 020 3023 4736 or email steve.williams@omd.com

Paul Wright can be reached on 07747 624059.

Note to Editors:

• OMD Group [UK] comprises OMD UK, Manning Gottlieb OMD and OMD International (London hub). Part of OMD Worldwide, a global network operating in 140 offices in over 80 countries, OMD has been named ‘Most Creative Agency in the World’ by the Gunn Report for Media for an unprecedented five years running. OMD Worldwide is a unit of Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE: OMC).

• Omnicom Media Group (OMG) is the media division of Omnicom Group Inc. Its businesses include leading media service companies OMD Worldwide, PHD Network and M2M, as well as a number of specialised companies in areas including search engine marketing, sports and entertainment marketing, econometric modelling, branded content production, corporate asset barter and ethnic marketing.

• Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, media, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Published on: 11:21AM on 6th July 2011