Online Retailers Reap Benefits of Site Search and Navigation Testing Tool Backed by SLI’s Full-Services Expert Team

IRCE 2011 CONFERENCE & EXHIBITION, SAN DIEGO, CA – June 14, 2011 – SLI Systems (www.sli-systems.com) today announced the general availability of Conversion Optimizer, its full-service multivariate and A/B testing solution. Conversion Optimizer, which enables site owners to test variations in display and design, functionality, and formatting of site search and navigation pages, is the only site search and navigation testing solution backed by a full services team of search and merchandising experts for ongoing guidance and analysis.

Zodee, Folica and Abe’s of Maine are among the early SLI customers currently now using Conversion Optimizer.

Conversion Optimizer is designed to help online businesses increase revenue per visitor and conversion rates by easily testing enhancements to search and navigation pages, while also increasing the amount of testing companies can conduct on their sites. The tool solves online retailers’ perennial challenges in determining which site features work best for a site’s unique visitors in order to convert more traffic to paying customers. Unlike other A/B testing solutions, Conversion Optimizer lets e-retailers run tests using revenue per visitor as the key metric, providing a more accurate picture of the value of website changes.

Without flexible, near-real-time testing, e-retailers can’t be certain as to how to optimise site search and navigation pages, which limits their ability to understand how different features can improve conversion rates and increase revenue. Because Conversion Optimizer includes support from SLI Systems in defining features to be tested, creating page variations, and monitoring and reporting results, e-retailers get a precise picture of the ROI to be gained by altering the format and features within site search and navigation.

“SLI’s multivariate testing tool has surprised us – both in terms of its ease of use, and in the data it provides about how small changes to search and navigation impact our conversion rate,” said Erinn Danos, project manager at Folica. “Without SLI’s full-service team managing the tests, we wouldn’t be able to give this kind of testing the attention it deserves. With minimal time investment on our end we’re able to capture highly valuable data and based on that, make small adjustments that deliver measurable results.”

“In the competitive e-commerce world, online retailers need to gain every possible advantage when trying to attract and retain shoppers to their sites, streamline their search and navigation, and encourage browsers to buy,” said Shaun Ryan, CEO of SLI Systems. “While conducting testing and interpreting results can be costly and time-consuming, Conversion Optimizer, with our team of site search and navigation experts at the helm, eliminates the guesswork and strain on internal resources of conducting testing. The result is precise, easy-to-understand answers.”

Test Design and Feature Options Simultaneously with Conversion Optimizer

Before using Conversion Optimizer, SLI’s managed services team helps e-retailers determine the questions they want answers to during testing. SLI then creates the necessary page variations, monitors the testing, and when necessary, recommends ending tests with poorly performing page variations. Conversion Optimizer can test many webpage variables simultaneously, including:
• Colours, fonts, graphics, icons, and thumbnail images
• Page layouts, headlines, banners and action buttons
• Ranking algorithms
• New functionality, such as image pop-ups
• Keyword suggestions
• Refinement options

Conversion Optimizer’s Merchandising and Administration Console allows e-retailers to review test performance and stop or start tests at any time. The console includes easy-to-understand graphics and user-friendly controls, and lets users monitor the revenue generated by each test combination along with conversions and click-throughs.

About SLI Systems
SLI Systems provides full-service, customised, on-demand solutions for site-search, navigation, merchandising, and user-generated SEO. SLI Systems’ solutions empower businesses to enhance customer satisfaction while increasing sales, reducing costs and increasing site conversions. Unlike traditional search and merchandising software, SLI Systems’ patented technology continuously “learns” from the behaviour of visitors over time to deliver more relevant results. SLI Systems is a privately held company with offices in San Jose, California; London; New Zealand and Australia. For more information, visit www.sli-systems.co.uk , or read the company’s blog at http://blog.sli-systems.com/, watch the SLI YouTube Channel at http://www.youtube.com/user/SLISiteSearch, follow SLI on Twitter at http://twitter.com/slisystems or listen to SLI hosted ecommerce podcasts at http://www.ecommercepodcast.com/.

Published on: 6:05PM on 8th July 2011