Econsultancy has published an Online Video Best Practice Guide which contains comprehensive guidance for marketers who want to use video as an effective tool for business.

The 60-page report, written by independent digital specialist Steffan Aquarone, contains technical insight, practical tips and numerous case studies for companies who want to use the medium in an engaging and successful way.

Aquarone said: “This guide to online video is specifically aimed at brand or marketing managers, content owners and digital marketers who are using video as a strategic tool. It aims to lay out everything that’s happening in online video so you can choose the tools and techniques that will work for your project and achieve clear, measurable business objectives from online video.”

He added: “The report is full of examples from some of the top people in online video to help you anticipate what will be relevant to your organisation in the future.”

Expert contributors to the report include Chris Gorell Barnes (Adjust Your Set), Will Grant (Buto), Mike Johnston (Boss Creative), Lee Kemp (Fullrange), Bismarck Lepe (Ooyala), Stuart Maister (BroadView Communications), Manley (LBi), Joe Pélissier (independent marketing consultant and producer) and Sarah Wood (Unruly Media).

The report contains sections on the following topics:

-) Introduction to online video strategy
-) Why video works: strategic benefits
-) Your strategy (including strategy-setting tool)
-) Online video essentials (including formats, platforms, channels, social sharing, digital rights management)
-) Getting an audience (including email distribution, seeding content and video search engine optimisation)
-) Measurement
-) Producing content
-) Legislation
-) Future of online video
-) Glossary

Get this report:

The full report is available on the

Econsultancy website here:

The guide is available to Econsultancy members (Silver membership and above), or on a pay-per-view basis.

For more information about this report, contact:

Aliya Zaidi, Research Manager, Econsultancy
aliya.zaidi AT
+44 (0) 207 269 1450

About Econsultancy

Econsultancy is a digital publishing and training group used by more than 200,000 Internet professionals every month.

The company publishes practical and time-saving research to help marketers make better decisions about the digital environment, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.

Econsultancy has offices in New York and London, and hosts more than 100 events every year in the US and UK. Many of the world’s most famous brands use Econsultancy to educate and train their staff.

Some of Econsultancy’s members include: Google, Yahoo, Dell, BBC, BT, Shell, Vodafone, Virgin Atlantic, Barclays, Deloitte, T-Mobile and Estée Lauder.

Join Econsultancy today to learn what’s happening in digital marketing – and what works.

Call us to find out more on +1 212 699 3626 (New York) or +44 (0)20 7269 1450 (London). You can also contact us online.

About the author

Steffan Aquarone is a young entrepreneur who thrives on making things happen. At just 20 years of age, Steff was a founding director of a Top 50 corporate video production company. As Managing Director, he developed content for Land Rover, Vodafone and Massey Ferguson as well as leading the business through its first five years, managing 18 full-time staff.

Steff is now a freelance digital entrepreneur working with early start-ups in the creative and digital sector as well as global brands like Tesco and Deloitte, helping them develop elements of their business strategy. He leads online video courses for Econsultancy and writes regularly on the future of video on the web.

Still a producer active in the field, he is a director of the Producers' Forum, a member-led network for film & TV producers, a trustee of 100year-old Cadbury children's charity BAYC and co-owner of feature-film production company Immense Productions with best-selling comedy writer Guy Browning, which will release its first feature Tortoise in Love in 2011.

Steff is an unflappable operator who can make things happen against the highest odds and speaks regularly to audiences about the highs and lows of business, young entrepreneurship and the power of digital marketing. He graduated from the University of Warwick with a BA (Hons) in 2006 and became a fellow of the Royal Society of Arts in 2007.

Published on: 9:54AM on 11th July 2011