Eurolines, the only Europe-wide scheduled coach operator, has appointed the Walker Agency to redesign www.eurolines.com. The new website will create a more engaging experience for Europe bound coach travellers.

The site is set to go live in the final quarter of 2011 and will feature useful travel information and ‘reasons to travel’ for each destination country. It will also provide inspirational photography as well as inviting site visitors to create new submissions and share information with interested friends and family.

Eurolines serves over 600 destinations throughout 33 European countries. The Walker Agency has been selected to redesign the corporate landing page for Eurolines – www.eurolines.com – as well as the UK consumer site www.eurolines.co.uk.

Daryl Irvine, Digital Creative Director of the Walker Agency said, “This project will give us an opportunity to redefine how the main Eurolines website fits into the consumer journey. We are aiming to move it beyond a corporate communications tool and create a truly immersive and informative site for European coach travel.”

Earlier this year, Walker Agency won a three way pitch for the advertising account of Eurolines UK.

Around 3.5 million customers travel with Eurolines UK to destinations such as Paris, Brussels and Amsterdam each year.

The Walker Agency have since worked with Eurolines UK to roll out two campaigns, ‘WOW!’ and ‘See Yourself’. These fused outdoor advertising across London with mobile through the use of QR codes. They also included the creation of a ‘See Yourself’ Facebook app.

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Editors Notes:

The Walker Agency specialise in advertising, digital and print work for clients that include HobbyCraft, Soreen, Brittany Ferries, Castle Cover, BrightHouse, Achica luxury living and Condor Ferries.

Digital Creative Director Daryl Irvine has been with the Walker Agency since 2009. He was previously Creative Director with Chameleon Net in London and worked on accounts including Big Bus Tours, Random House, EDF energy, McAfee, Barnardo’s, Unicef and Diabetes UK.

Eurolines is the only Europe-wide scheduled coach operator – serving over 600 destinations throughout 33 countries. A part of National Express, Eurolines UK carry around 3.5 million customers every year and operate an extensive network of modern, air conditioned coaches.

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Contact Details:

Daryl Irvine, Digital Creative Director
Walker Agency Ltd

Tel: 01202 414200
Email: daryl@walkeragency.co.uk
Website: www.walkeragency.co.uk
Twitter: www.twitter.com/walkeragencyuk

Published on: 9:37AM on 12th July 2011