Coupon Mountain, a ValueClick company, has today announced that it will rebrand itself for the UK market as www.discount.co.uk. Coupon Mountain is one of the largest discount sites in the US, having delivered over 3 million sales since its inception in 2001.

Coupon Mountain has seen success in the US due to its user engagement platform which allows users to rate vouchers. The relaunch for the UK market will also offer this functionality as well as a redesign to ensure the site is targeted at a UK audience; this includes rebranding the name, look and feel for the site.

discount.co.uk will be managed by Andrew Walker, UK Country Manager of the ValueClick Publishing portfolio which includes Investopedia and PriceRunner. Walker will lead a dedicated discount.co.uk team who will source discount codes and deals from merchants and across the internet.

Walker said ‘It was an obvious decision to relaunch the site to the UK market, we have tailored everything to appeal to UK shoppers. discount.co.uk is designed to make it easy for people to find a deal to suit them; the team is working hard to secure offers that people really want and that will save people money. In addition to the array of discounts available, customers will be able to rate the vouchers, something no other voucher site offers. It is this that will stand us apart from the competition”.

The brand refresh follows an increased focus on the ValueClick owned and operated sites. Alison Guise, managing director for this division says ‘Given the insight that we have in the online shopping market with PriceRunner, and the fact that the US has built such a fantastic product with Coupon Mountain, it was natural for us to develop the discount.co.uk site. We have a strong and dedicated team in place and I expect the site to flourish under its new brand.”

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Contact Details
Sophie Mackenzie
PR manager
Tel: * 44(0) 20 8785 5420
Email: smackenzie@valueclick.com

About ValueClick
ValueClick, Inc. (NASDAQ: VCLK) is one of the world’s largest integrated online marketing companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and significant revenue for publishers. Through its individual brands, ValueClick’s performance-based solutions allow advertisers and publishers to reach their potential through all online marketing channels. UK brand offerings include:

 ValueClick Media – global online advertising network and ad sales for advertisers and publishers
 Commission Junction – world’s largest affiliate marketing network
 Owned and Operated – ValueClick’s portfolio of sites including PriceRunner and Search 123
 Mediaplex – intelligent technology for digital marketing, including adserving, email marketing, tracking and paid search bid management
For more information, please visit www.valueclick.co.uk.

Published on: 9:51AM on 12th July 2011