Latitude Digital Marketing in partnership with Callcredit Information Group launched ‘Integrated Marketing Intelligence’, a book that encapsulates latest trends in the digital space from analytics to augmented reality with contributions from experts in Google, Yahoo, Struq, Tagman, Layar and BT Fresca. The book talks about the exciting changes rolling out at a mind bending rate in mobile, social, ‘big data’ analytics, re-targeting and search marketing.

The launch itself was held yesterday at the gourmet Bistro Bruno Loubet at Clerkenwell over intense conversation with contributors, journalists and experts within the industry.

Alex Hoye, CEO at Latitude said, “We’ve captured a snapshot of insights from thought leaders in each domain on opportunities emerging in an artful compendium of thought leadership. Evolution is explosive in digital marketing today and we take pride in staying ahead of the curve by constantly innovating with new channels and striving to deliver successful multi-platform campaigns with leading edge partners for our clients.”

Paul Kennedy, Head of Consulting at Callcredit said, “In the recent past there has been a surge of interactional data being gathered and stored by consumer brands. Many organisations are now struggling to tie all of this together. Successful marketers are those who excel at integrating this data and bringing it into marketing programmes in ways that are commercially beneficial but also provide a more interesting experience for their customers. The range of media and channels is only going to grow, so the sooner an integrated approach to marketing is in place, the better prepared those organisations will be for competitive success.

Published on: 4:53PM on 14th July 2011