London 18 July 2011 - Econsultancy, the world’s leading marketing and e-commerce community, publisher, event organiser and training company, has launched a series of new reports and a conference dedicated to exploring the new sales and marketing landscape around marketing automation and lead nurturing. FUNNEL (1 November 2011, London, UK) is the first UK event for senior sales and marketing strategists designed to help marketers, and their sales counterparts, better understand the entire lead generation and revenue pipeline, from first contact to sale.

The FUNNEL conference ( will attract over 500 of the UK’s leading sales and marketing professionals in all B2B and ‘considered purchase’ markets to discuss new strategies, tactics and technologies that generate and nurture sales leads over time, then convert them into trackable and measurable revenue.

Delegates will learn from marketers who have led pioneering content-driven marketing campaigns for brands including Expedia, RBI, NetApp and ECI Telecom who will share their practical insight and experience in managing the marketing, content and organisational transformation required to put marketing automation best practice into organisations.

Econsultancy’s CEO Ashley Friedlein says, ‘The move towards doing business digitally has historically been focused on B2C e-commerce and marketing. However, it’s clear that digital is also now transforming the way B2B business works and digital impacts not just marketing but sales, customer service, HR, and, increasingly, the entire business. New technologies, like marketing automation platforms, and digital approaches enabling real time lead scoring and event-triggered marketing are empowering B2B marketers to deliver ‘sales ready’ leads and take responsibility for the sales pipeline in ways not previously possible. We want to champion this emerging discipline and showcase best practice via our FUNNEL event and supporting research and guides. We want to bring together the sales and marketing functions so they can work together more effectively. We believe it is time for B2B to emerge from the shadows of B2C and lead the way in marketing automation.”

FUNNEL takes place on 1 November 2011 in London. More information can be found at, by email ( or via the @econsultancy Twitter account.


About Econsultancy

Econsultancy is a community where the world's digital marketing and e-commerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online. It was launched in 1999 and since then has grown to a dominant position in the digital marketing industry. Its website and blog attracts over 240,000 unique users per month and its range of courses and conferences are attended by over 5,000 marketers every year.

Econsultancy’s reports, events, online resources and training programmes help 105,000 members make better decisions, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.

Econsultancy’s training division is used by the world's leading brands for staff education, both in-house and via public courses. Courses run across all areas of digital marketing and e-commerce, and at all levels from accredited one-day courses MSc programmes in Digital Marketing Communications and Internet Retailing.
For more information, visit or follow @econsultancy on Twitter

Media contacts:
Laura Wall (@ Econsultancy)
Tel. 020 7269 1469
Laura.wall [@]

Published on: 12:00PM on 18th July 2011