J.K. Rowling on Thursday 23rd June answered mounting speculation about the nature of her new project and announced the advent of Pottermore (www.pottermore.com), a unique and free-to-use website which builds an exciting online experience around the reading of her hugely successful Harry Potter books, and is partnered by Sony.

TH_NK (www.think.eu/) is the strategic and creative development partner that has led the execution of the Pottermore concept, in close collaboration with J.K. Rowling and the Pottermore management team. J.K. Rowling’s publishers, Bloomsbury in the UK and Scholastic in the USA, as well as her international publishers worldwide, have been active supporters in the creation of Pottermore.com and the Pottermore Shop, as has Warner Bros, the makers of the hugely successful Harry Potter film franchise.

Adam & Eve (www.adamandevelondon.com) has been responsible for all branding and marketing, including the launch strategies and the production of the announcement film for YouTube Essence has provided global media planning & management services, working with Pottermore and its global partners (Sony, Warner Bros, Scholastic, Random House, Bloomsbury, Barnes&Noble, Carlsen.de and Salani.it) to deliver a comprehensive, international, multi-lingual media plan spanning video, display and social and subsequently providing overall management, technical and operational capabilities for the execution of that plan.

For this groundbreaking collaborative project, J.K. Rowling has written extensive new material about the characters, places and objects in the much-loved stories, which will inform, inspire and entertain readers as they journey through the storylines for the books. Pottermore.com will later incorporate an online shop where people can purchase exclusively the long-awaited Harry Potter eBooks, and is ultimately intended to become an online reading experience, extending the relevance of Harry Potter to new generations of readers, while still appealing to existing fans.

Pottermore has been made possible with the support and partnership of Sony (www.sony.com/pottermore).

Dated 19/07/2011

-ENDS-

About Essence:
Essence is an award winning digital agency operating from offices in London and New York, delivering work on a global scale. With clients such as Google, Expedia and eBay, Essence delivers media, creative and technical solutions to leaders in the digital space. In 2009, the agency won the global accolade of eConsultancy’s Most Innovative Digital Agency (http://www.essence.co.uk/news/p/item/essence-awarded-most-innovative-digital-agency) and in 2010 it was crowned Media Agency of the Year at the NMA Effectiveness Awards (http://www.essence.co.uk/news/p/item/essence-crowned-nmas-media-agency-of-the-year). Another UK award includes the highly coveted Revolution Special Award for Innovation in April 2010. The agency reached position 63 in The Sunday Times Tech Track 100 (http://www.essence.co.uk/news/p/item/essence-makes-tech-track-top-100). Most recently, Essence was ranked as Europe’s Fastest Growing Larger Digital Media Company, rising from 20th position, at the Media Momentum Awards in May 2011 (http://www.essencedigital.com/news/p/item/essence-ranked-number-1-at-media-momentum-awards).

For further information, please contact:

Matt Isaacs, Founding Partner and CEO
Tel: 0207 758 4215
Email: matt.isaacs@essencedigital.com

Published on: 6:02PM on 19th July 2011