ValueClick media, a ValueClick.Inc company, has promoted Christopher Parry to head of lead generation, spearheading a team of three people within the organisation.

Chris will be responsible for overseeing the development and implementation of lead generation across the ValueClick media business. He will also play a key role in generating new strategy and rolling it out across the business, aiming to ensure ValueClick media and Commission Junction products satisfy the evolving demands of clients.

Richard Sharp, managing director, ValueClick media comments, “Since joining ValueClick media, Chris has been instrumental in growing the business and has proved to be an invaluable part of the team. Chris understands how lead generation feeds into other elements of the business and is incredibly insightful and knowledgeable about the industry. He is now responsible for driving lead generation in the UK which is an increasingly important division within ValueClick. I have every confidence in his ability to develop this part of the business.”

“As part of the ValueClick group we are uniquely placed,” said Chris about his new role. “I’m excited about the challenges that this new role brings and I’m eager start looking at solutions to help grow the business. I will still have a strong presence within the sales teams so that I fully understand the needs of our clients and I’m excited to start developing a strategy to aid our progress in this competitive market place.”

About ValueClick
ValueClick, Inc. (NASDAQ: VCLK) is one of the world’s largest integrated online marketing companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and significant revenue for publishers. Through its individual brands, ValueClick’s performance-based solutions allow advertisers and publishers to reach their potential through all online marketing channels. UK brand offerings include:
- ValueClick Media – global online advertising network and ad sales for advertisers and publishers
- Commission Junction – world’s largest affiliate marketing network
- Owned and Operated – ValueClick’s portfolio of sites including PriceRunner and Search 123
- Mediaplex – intelligent technology for digital marketing, including adserving, email marketing, tracking and paid search bid management
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Published on: 1:00PM on 25th July 2011