Agencies C&M*, cgo&co, Hagakure and P3000 today announce Europe’s first independent, integrated, multi-lingual network of Social Media and Online PR agencies.

Contact Roger Warner, MD, C&M*:
@RogerWarner / roger[at]

The new network of agencies from C&M*, cgo&co, Hagakure and P3000 – covering every key European market, with over 70 clients, 80+ staff and combined annual revenues of over €4m – will work on a lead agency ‘hub and spoke’ model and will deliver local language campaign and skills coverage across all key EMEA markets – from UK to France, Italy, Germany and Spain.

The Box Network exists because every international brand now faces a dual challenge. On one hand, Social Media provides global platforms, common techniques and many shared values. This is great news as it enables consistent planning, management and execution. But on the other hand, local audiences are extremely diverse – separated by language, culture and traditions, especially in Europe.

To help brands deliver outstanding work in such a diverse territory, The Box Network provides a one-stop-shop of immediately scalable, specialist, interlinked and trusted Social Media people and skill sets who together are able to deliver highly localised, highly relevant and culturally bespoke communications programs.

Says C&M MD Roger Warner: "The Box is great for our clients because communications work on Social Media has very distinct local differences. Culturally, Europe is a very diverse place. Whilst the networks might be consistent – Facebook, etc – consumer usage of them certainly isn’t. The Box is built so that everything and anything can be be run locally and seamlessness on a bespoke basis by our specialist Social PR teams– creative, content, PR, communities, the lot."

The Box Network will enable brands to select the best talent and coverage from within a box of international options, spanning the following skill sets:

* Analytics

* Planning

* Creative

* Design

* Branded content

* Media relations

* Digital PR

* Brand reputation analysis and monitoring and crisis management

* Community development and management

* Social and Search advertising


* Application and online property development

Each agency within the network is built on a consistent set of working practices and methods, namely:

* A collaborative working model and a set of well defined working processes and tool sets

* The creation of innovative, pragmatic, Social Media PR based solutions to deliver outstanding marketing and results

* The execution of robust measurement and reporting tools to prove ROI and substantiate work

* The application of breakthrough, analytics-based, creative thinking

* A single agency, hub-and-spoke delivery model to ensure a seamless client working experience

C&M*, cgo&co, Hagakure and P3000 have been working together since late 2010 with a variety of high profile brands, including TomTom, Symantec and Dell. Core campaign planning is delivered via a lead agency team – determined by proximity of lead client marketing teams. This central agency team is responsible for all aspects of project management, main creative, administration and billing. Creative versioning and local execution is handled by local agency teams, in local languages. Clients enjoy a single point of team contact at the centre of the network, as well as expert local relationships (should they wish).


Roger Warner, MD, C&M*

About Box Network Europe

Box Network Europe is a smart network of like-minded, independent Social Media and Digital PR agencies. We deliver a wealth of specialist experience, languages, talent and coverage – including UK, Italy, France, Germany, Spain and beyond. We’re already working with some of the biggest brands in town, including Fiat, Samsung, TomTom, Expedia, O2, Microsoft and O2 to deliver integrated, game-changing online communication campaigns.

For further information, see:

Published on: 2:03PM on 25th July 2011