New Media Agency Fortune Cookie has been appointed by Harper Lee Worldwide to design, build and market an online store for this year's most exciting new fashion item, the Mukluk moccasin boot.

Mukluks are hand-made using rabbit fur, suede, sheepskin, dangling pompoms and beadwork on the toes and calves by Native Indians in Canada. The boots are already being worn by celebrities all over the world including Kate Moss, Beyoncé Knowles, Paris Hilton, Kate Hudson, Rebecca Romijn, Elle Macpherson, Liv Tyler, Sienna Miller, Catherine Zeta-Jones and Jennifer Aniston.

Mukluks are currently stocked by some of the most exclusive retailers in the world including Colette in Paris, Kirna Zabete and Intermix in New York, Kitson in Los Angeles and Matches, Selfridges, Harrods and Harvey Nichols in London.

"We'd heard on the grapevine that Fortune Cookie were behind some of the best designed and most usable retail websites so they were our first port of call" said Harper Lee Worldwide Director, Courtney Wise. "Our new online store will make Mukluks available to a global market."

"The Mukluk online store has a really natural feel to it. The design recreates some of the texture of the fabrics and beadwork used to create the boots to provide site visitors with the same warm, fuzzy experience that you get when you put on a pair Mukluks." said Fortune Cookie's Lee Tatham. This look is enhanced by images of Canada that promote the Mukluk boot's 10,000 year heritage.

Fortune Cookie has deployed a powerful e-commerce store that allows Harper Lee to manage fulfillment, payments, inventory, promotions, affiliate and email marketing and customer relationship management. A North American and European store will be launched in the first week of February 2005.

Published on: 12:00AM on 27th January 2005