PRESS RELEASE

Incentivated appointed by AQA to provide mobile messaging support

London, 28th July, 2011

Incentivated, the leading mobile marketing and technology specialist, has been appointed by AQA (The Assessment and Qualifications Alliance) to provide an integrated messaging solution for mytutor.co.uk. The tutoring service is an online tutorial and virtual classroom service being launched this summer.

Jason Cross, Marketing Director, Incentivated, says: “Working with AQA offers Incentivated a unique opportunity to support the education sector in the UK. It is always satisfying to be able to showcase our messaging platform, which provides genuine end-user utility and shows that a strong mobile marketing strategy doesn’t simply mean creating an app.”

/ENDS/

For further information:

Contact information

Jason Cross, Marketing Director
Incentivated
+44 (0) 20 7392 2323
press@incentivated.com
www.incentivated.com

Franklin Rae Communications
+44 (0) 20 7490 4050
Melanie Douglas
melanie@franklinrae.com
Paul Bodley
paul@franklinrae.com

About AQA

AQA is the largest A-level and GCSE awarding body in the UK. They have a leading reputation for promoting education for the public benefit and draws on long experience of setting and marking public exams such as GCSEs, A-levels and other qualifications. They also offer first class support for teachers and learners and are always at the forefront of development of new qualifications.

mytutor

mytutor offers one-to-one tutoring with a difference. It matches children with tutors from all over the UK and instead of being in the same room, they work together online. It's all about convenient, personalised and interactive tuition to suit your child.
Children of all abilities can benefit from tailor-made tuition, working at their own pace to achieve their goals.

About Incentivated

Incentivated (www.incentivated.com) is an independent technology company with 10 years’ experience operating exclusively in the mobile marketing services sector.
We help our international client base engage with their customers by designing, developing and delivering integrated acquisition, retention (CRM) and transaction (mCommerce) campaigns and services for mobile.

Our proprietary technology and specialist staff are well positioned to help brands, the public sector and charities to develop everything from enterprise messaging (SMS & MMS) through to mobile internet sites, to server side software or handset applications, including web-apps, for ‘smartphones’ and feature-phones.

We also provide strategic, creative and technical advice for the use of mobile by businesses to raise awareness, deliver marketing ROI and provide customer service.

Published on: 6:19PM on 28th July 2011