Ad industry veteran Ruby Gottlieb has launched a cross-platform and digital marketing media consultancy, The Media Advisory, which offers guidance to consumer-targeting marketers and agencies, and media publishers and technology companies targeting brand decision-makers.

Trained in traditional media at a variety of NYC full-service advertising agencies, the bulk of Ms. Gottlieb’s career was spent at Horizon Media, the largest independent media services company in the US, where during leadership and business development roles, she helped grow the company over 20 years by building and managing three of the company’s divisions – Planning, Out of Home and most recently, Digital.

An early adopter she was mesmerized in the mid-1990’s by the advent of technology and the impact it was sure to have on the media and marketing industries. Taking an evangelist role at Horizon she migrated colleagues and clients into digital and cross-platform initiatives. Working with clients like A&E, History, Geico, Ace Hardware, IKEA and countless others, she led agency teams and clients into online, broadband video, mobile, digital out-of-home and social media.

For marketers and agencies, The Media Advisory specializes in incorporating and fine-tuning digital, mobile, social and emerging media strategies into traditional cross-platform programs. Her suite of offerings for media and technology companies helps them position, market and effectively sell their brand propositions to industry decision-makers who must regularly wade through the myriad of opportunities available to them.

Ruby’s extensive frontline experience in what clients and their agency gatekeepers are looking for and her cross-platform perspective coupled with her digitally savvy expertise makes The Media Advisory a solid strategic alliance to consider for any media, marketing or sales development support need.

For more information go to www.themediaadvisory.com, The Media Advisory on Facebook or @Media_Advisory on Twitter.

Published on: 1:54AM on 1st August 2011