New Applications and Dashboards Help Businesses Manage, Analyse and Benchmark Their Revenue Performance

LONDON, UK, - Eloqua, the leading provider of on-demand Revenue Performance Management solutions, today introduced Eloqua Revenue Suite, a rich set of applications and services that help businesses increase revenue and more accurately predict future growth. Using intuitive dashboards and real-world benchmarking data, businesses can track, analyse and accelerate growth through every stage of the revenue cycle.

Eloqua Revenue Suite features powerful workflow tools for defining revenue cycle stages and dashboards that track the health of the integrated sales and marketing pipeline. These out-of-the-box charts and graphs help businesses measure conversion, velocity, reach, value and return across the entire revenue cycle. By trending these metrics over time and comparing performance against benchmark data, businesses can improve revenue predictability and apply marketing and sales best practices to continually optimise their processes.

Eloqua Revenue Suite includes the following applications and services:

• Revenue Architect™: An intuitive revenue cycle planning application that lets users define the rules and stages that leads will follow as they progress through the funnel. Revenue Architect uses a familiar funnel-based UI, making it easy to get started.

• Revenue Performance Indicators™: Five essential dashboards for tracking the health of the revenue cycle

• Revenue Insight™: A cloud-based revenue analytics and reporting engine

• Revenue Benchmark Index™: The world’s largest source of revenue cycle benchmark data

“Executives crave benchmarks. Eloqua Revenue Suite tells a company’s entire revenue story by visualising data into actionable trendlines,” said Joe Payne, CEO of Eloqua. “These applications and dashboards give the C-level the ability to see the impact their sales and marketing strategy is having on revenue. We not only literally wrote the book on revenue-centric marketing, we are now delivering the tools to make this vision a reality.”

Added Paul Teshima, Eloqua’s Senior Vice President of Product Management: “Marketing departments need accurate reporting to prove their impact on the bottom line while executives need dashboards that integrate industry benchmarks to understand which investments are generating the greatest returns. We are simply productising what our most successful clients have done to beat the S&P 500.”

“The concept of Revenue Performance Management tackles the need to link sales and marketing activities with revenue outcomes,” said Ian Michiels, Principal Analyst at Gleanster. “As RPM platforms evolve, they need to include a deeper ‘out-of-the-box’ visibility into the revenue lifecycle. Eloqua's Revenue Suite is a step in the right direction. It's not just about measuring sales, it's about measuring exactly how marketing and sales contributed to revenue growth."

The Revenue Suite is available to Eloqua customers. Demos of Eloqua Revenue Suite will be available at Dreamforce ‘11 at the Eloqua booth #717.

About Eloqua
Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email demand@eloqua.com.

Published on: 1:03PM on 1st August 2011