London, 1st August, 2011

Incentivated, the leading mobile marketing and technology specialist, will continue to engage 2012 Olympic London Ambassadors via SMS. The London Development Agency (LDA) has extended its contract with Incentivated to continue delivering personalised volunteer-engagement mobile messaging in the lead-up to, during and after the London 2012 Olympic & Paralympic Games.

This will include daily updates, PR headlines, event results and after-event messaging to ensure that London’s Ambassadors are the best-informed sources of Games information for everyone in London next year.

Jason Cross, Marketing Director, Incentivated, says “Being a part of London 2012 is an excellent opportunity for us to showcase our practical and innovative mobile messaging solutions, and we feel privileged to contribute to the London Ambassadors programme. We’re delighted to be playing a part in the organisation of the Games, helping to ensure attendees of next year’s Olympics experience the best London has to offer.”


For further information:

Contact information
Jason Cross, Marketing Director
+44 (0) 20 7392 2323

Franklin Rae Communications
+44 (0) 20 7490 4050

Melanie Douglas
Paul Bodley

About the LDA

The LDA is the Mayor of London's agency responsible for driving London's sustainable economic growth.

As a functional body of the Greater London Authority (GLA), they have supported and implemented the Mayor of London's priorities for the capital’s economic development at a regional level, working across local boundaries to get the best results for London as a whole.

They are a key strategic regional partner with businesses, London’s boroughs and third sector bodies – working with a diverse range of organisations to turn their plans into action. The work they do is often behind the scenes, but most Londoners are affected by their projects. Their investments, influence and innovative approach make real improvements and help unlock London’s potential.

About Incentivated

Incentivated ( is an independent technology company and agency with 10 years’ experience operating exclusively in the mobile marketing services sector.
We help our international client base engage with their customers by designing, developing and delivering integrated acquisition, retention (CRM) and transaction (mCommerce) campaigns and services for mobile.

Our proprietary technology and specialist staff are well positioned to help brands, the public sector and charities to develop everything from enterprise messaging (SMS & MMS) through to mobile internet sites, to server side software or handset applications, including web-apps, for ‘smartphones’ and feature-phones.

We also provide strategic, creative and technical advice for the use of mobile by businesses to raise awareness, deliver marketing ROI and provide customer service.

Published on: 6:04PM on 1st August 2011