London, 2nd August 2011 - Crumpler, creators of the must-have messenger, laptop and camera bags, has just appointed top digital marketing consultants, Stream:20, to launch and manage their European Affiliate program. This is Crumpler’s first foray into the world of Affiliate marketing and marks the start of a new strategic focus on digital marketing for the company.

Stream:20 will initially launch the Affiliate program across Crumpler’s key European markets in the UK, France and Germany, and will then expand the program into other European countries in the coming months. The program will run on Stream:20’s in-house Affiliate network (run on the TradeDoubler platform) and will focus on price comparison, voucher code and cashback sites alongside partnering with larger fashion, photography and computing portals.

Serge Milbank, co-founder and MD of Stream:20: “We’re delighted to be working with Crumpler on their first Affiliate program. They’re a great brand with fantastic products that have an almost cult following. We have no doubt that a robust Affiliate program will prove to be a great way for them to grow their business and build on their brand awareness.”

Zaren Courtnay, e-Commerce Director for Crumpler says: “Stream:20’s experience of launching pan-European Affiliate programs as well as their hands-on approach makes them the right guys for the job of launching our first Affiliate program. Their understanding of how to integrate the Affiliate program with wider marketing campaigns sealed the deal. We’re looking forward to seeing the results.”

Crumpler is currently looking for affiliates in the UK, France and Germany. They are offering fantastic commissions, cutting edge creative content and numerous exclusive offers. If you would like to promote Crumpler, please get in touch at


About Stream:20:

Stream:20 is a leading digital marketing consultancy. Its dedicated teams work in-house with their clients on all aspects of their online marketing strategy from planning through to implementation. Stream:20’s goal is to help clients maximise returns from their budget, driving incremental sales through all digital marketing channels. Clients include Sky, Betfair, Experian, Lloyds and Trend Micro.

For more information, please contact:
Jenny Ellery
Ellery PR

Published on: 4:47PM on 2nd August 2011