London, 3rd August, 2011

Incentivated, the leading mobile marketing and technology specialist, has been appointed by Macmillan Cancer Support to build an iPhone app which will be launched this year. The app will support Macmillan’s work with their corporate partners.

Jonathan Bass, Managing Director, Incentivated, commented “We are delighted to be able to create a truly innovative and unique Third Sector mobile application for Macmillan Cancer Support. This is an unusual opportunity to develop something really imaginative which will generate a lot of goodwill and funds for the charity. As a B2B app, it makes sense to develop for the iPhone platform as staff at their corporate partners mostly have smartphones.”


For further information:
Contact information
Jason Cross, Marketing Director
+44 (0) 20 7392 2323

Franklin Rae Communications
+44 (0) 20 7490 4050

Melanie Douglas
Paul Bodley

About Macmillan Cancer Support

Macmillan Cancer Support improves the lives of people affected by cancer, providing practical, medical, emotional and financial support. Working alongside people affected by cancer, Macmillan works to improve cancer care. One in three of us will get cancer. Two million of us are living with it. If you are affected by cancer Macmillan can help.

About Incentivated

Incentivated ( is an independent technology company and agency with 10 years’ experience operating exclusively in the mobile marketing services sector.
We help our international client base engage with their customers by designing, developing and delivering integrated acquisition, retention (CRM) and transaction (mCommerce) campaigns and services for mobile.

Our proprietary technology and specialist staff are well positioned to help brands, the public sector and charities to develop everything from enterprise messaging (SMS & MMS) through to mobile internet sites, to server side software or handset applications, including web-apps, for ‘smartphones’ and feature-phones.

We also provide strategic, creative and technical advice for the use of mobile by businesses to raise awareness, deliver marketing ROI and provide customer service.

Published on: 4:52PM on 3rd August 2011