Midlands based Willoughby PR’s Retail PR team is celebrating after winning two well known retail accounts as well as retaining the Sharps account for an eighth year.

Following a competitive pitch, the agency has been appointed by high street brand Regis hair salons to help drive footfall across the UK, raise awareness of the brand and work with the in-house team to retain and reward existing clients. The team has already started work on the account.

One of the UK’s top shopping centres, Lakeside, has also appointed WPR to work on a Summer holidays project, highlighting the centre as a complete summer destination for food, fashion, entertainment and more as the centre celebrates its 21st birthday this year.

In addition, WPR has already been reappointed by the Sharps brand following the collapse of the Homeform Group last month. Sharps has been bought out of administration and has asked WPR to continue to support the brand’s fitted bedroom and home office ranges through a national campaign, as well as continuing to provide local level support for the 96 stores around the country.

Tim Moore, Sharps’ marketing director said, “I am absolutely delighted to have Willoughby PR on board again to support our business. We chose them based on the quality of their previous results, the team’s extremely strong press contacts and their understanding of our brand. Their creative approach to drawing the right kind of attention to both our bedroom and home office ranges has also been a determining factor in the reappointment.”

Jane Ainsworth, managing director at Willoughby PR added, “We are delighted to add such high profile brands to our retail and leisure division, and to continue what has been a very strong partnership with Sharps. This proves that now more than ever, retail brands need to think hard about how PR can help to boost sales.

“We have a fantastic team at WPR and these wins are a vote of confidence in the agency as a whole which, since launching WPR Digital last year and winning the Grand Prix at the Fresh Awards this year, is going from strength to strength.”

Willoughby PR is a 30 strong, multi award winning (www.willoughby-pr.co.uk/awards.aspx), top 150 Midlands based traditional and digital PR agency (www.willoughby-pr.co.uk/digital), working for clients the UK over across print, broadcast, digital and social media channels.


For more information on Willoughby PR or WPR Digital visit www.willoughby-pr.co.uk or call Claire Jewitt: 0121 4563004.

Published on: 12:36PM on 4th August 2011