08 August 2011: Freestyle Interactive is the digital agency picked by Olympic Swimmer Keri-ann Payne to create her new blog site - www.keriannepayne.co.uk

The site went live just prior to Payne taking gold in the 10k open water event at the recent 14th Fina World Swimming Championships in Shanghai.

Built using the Tumblr blogging platform, the blog is designed to be the perfect hub for fans to officially keep up with what Keri-anne is up to professionally & personally in the run up to London 2012.

Keri-anne is keen to develop “interaction” with her fans & supporters so content will be a mix of information about swimming events & training along with personal updates about trips, birthdays, cake making and more besides.

23 year old Keri-anne was the first British Olympian to qualify for London 2012, says: “I’m constantly on the move; I use Twitter a lot and it’s great to have so many followers. Sometimes, however, I want to write more than 140 characters and that’s exactly what my new-look site allows me to do. I can update and add new images, text & video quickly and easily on-the-move & by phone if I want to. I’ve also added an ‘Ask me anything’ section – it’s a forum which hopefully my fans and supporters will really like – I’m sure they will let me know.”

She added: “I was very pleased to be working with Freestyle on this project. The team are definitely fun to work with but they also understand the swimming world, performance sports and what I wanted to achieve with the blog. They created Rebecca Adlington’s site and Suzanne Linton and Alan Cooper who own Freestyle are Master Swimmers themselves and are involved in running swimming clubs for young people.

Ends

Freestyle press contact:
Delia Goldsby: delia.goldsby@freestyleinteractive.co.uk
M:07896 250 497

More about Keri-Anne
@keriannepayne

More about Freestyle Interactive

Freestyle Interactive is 15 years old in 2011, is ranked in the 2010 NMA Top 100 digital agencies and is one of the UK’s largest independently-owned digital agencies - the biggest in the Midlands. Employing 50+ we are a full service interactive agency providing digital communications consultancy and delivery across all digital channels. Volvo, Lloyds TSB, Thales, Alstom, Amtico, Indesit, Baxi, NUK, TNT and Arriva Buses are included in the Freestyle client portfolio.

@freestyleint

http://blog.freestyleinteractive.co.uk/2011/07/british-swimmer-is-first-to-the-olympics-and-first-to-tumblr/

Published on: 4:19PM on 8th August 2011