London, August 2011- Route One, UK’s largest provider of specialised skateboarding, snowboarding and BMX apparel, increased their email marketing revenue by 1500 percent, latest case study from emarsys revealed.

Switching to emarsys from their previous email service provider, Route One used emarsys’ eMarketing Suite solution to improve their email deliverability and increase relevancy of their email messages through segmentation and targeting. Already after a month of using emarsys’ technology they were able to improve the deliverability rates from under 50 to 99 percent and grow response rates. As a result, Route One’s ROI from email marketing increased by amazing 1500 percent, making email their most profitable marketing channel.

According to Neil Fitzpatrick, Route One’s ecommerce manager: “The emarsys solution builds up detailed profiles of who we are emailing, allowing us to send more relevant content which has increased response rates. The training and advice we have received has been second to none and we are really looking forward to expanding our email channel in a much more organic and focused manner with the guidance of the team at emarsys.”

About emarsys

emarsys is a leading provider of email marketing solutions and services. Clients like eBay, Canon, Vodafone, Honda, Motorola, Zurich Insurance and Siemens send more than 30 billion emails every year with our technology. emarsys’ platforms are designed to meet the complex needs of our customers and provide everything they need to increase ROI through email marketing, deliverability, customer engagement and social media solutions.

For more information please contact:
Tatiana Vorontsova
Marketing and Communications Manager

Published on: 4:34PM on 8th August 2011