-Neolane Grows Revenues 70 Percent In the First Half of 2011 and Adds Accomplished Senior Executive Eric Schnadig to Its Board of Directors-

TWICKENHAM, UK and NEWTON, Mass., USA – August 9, 2011 – Conversational marketing technology provider Neolane today announced that former Unica senior executive Eric Schnadig has joined Neolane’s Board of Directors. Schnadig joins the Neolane Board as the company reports record revenue and customer growth for the first half of 2011.

Driven by market expansion, customer success and expanded use, and superior company execution, Neolane grew revenues 70 percent during the first half of 2011 compared to the same period a year prior. The leading integrated marketing platform provider also added several marquee clients to its growing global roster including barnesandnoble.com, Clarins Group, Club Med and Macmillan Publishing Group.

Schnadig is an accomplished senior executive with extensive experience building and leading technology companies in high growth markets. Schnadig previously served as senior vice president of worldwide sales and business development for Unica Corporation. Under his leadership, revenue grew from $3 million to more than $125 million before a successful acquisition by IBM in 2010 for approximately $480 million.

“I was drawn to Neolane because of the high calibre of the management team, the company’s fast growth, success in its target markets and the ability I have to positively impact the direction of the company,” said Schnadig. “Having spent more than a decade in the industry, I look forward to using my experiences and relationships to help Neolane navigate growth and financing opportunities.”

Prior to Unica, Schnadig was a senior sales and marketing executive at Kenan Systems Corporation, where he helped grow revenue from $10 million to more than $300 million, leading to a $1.5 billion acquisition by Lucent Technologies. He is currently the CEO of Tervela, a fast growing provider of high performance, no-loss data movement infrastructure for distributed applications.

“Eric brings a wealth of industry expertise and knowledge about rapidly growing markets to his position on the Board of Directors at Neolane,” said Stephane Dehoche, president and CEO, Neolane. “As Neolane experiences significant growth, it’s a perfect time for someone with Eric’s background to join our team. We look forward to his valuable insight into the marketing ecosystem as we work with him to scale our business.”

=About Neolane=
Neolane provides the only conversational marketing technology that empowers organisations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Born digital, with best-in-class email and inbound-outbound channel fusion capabilities architected into a single code-based platform, marketers achieve results in record time. Neolane is easy to use for both power and casual users, but powerful enough to drive the most sophisticated marketing strategies. Future proof, Neolane has a track record of enabling its customers to adapt to new customer engagement challenges and exploit opportunities more quickly than their competition. Neolane is used by more than 300 of the world’s leading companies including Alcatel Lucent, barnesandnoble.com, Orange, Sears Canada, Sephora and Sony Music. Visit www.neolane.com and read our blog The Cross-Channel Conversation.

Published on: 12:20PM on 9th August 2011