After seeing a marked increase in mobile site traffic, Walker Agency has recently completed the development of a new mobile site for Castle Cover, the 50+ insurance specialists.

Although many brands have started to see the benefit of creating a mobile offering for their prospective and existing customers, very few have taken this approach in the over-50s marketplace. Castle Cover however, believe that mobile visitors will start to become an important part of their new customer acquisition program over the coming years, and wanted to invest in testing this channel at the earliest opportunity. And after trialling the concept in a number of mobile landing pages earlier this year, the logical next step was to roll out a small, product-focused mobile site to aid overall conversion.

Matt Clarke, Client Services Director at Walker Agency said, "Although the over-50s are embracing the internet from a research perspective, a high proportion still prefer to pick up the phone to complete a purchase. So by giving consumers a clean, easy-to-use mobile site, we're simplifying the process - bringing the product information they need directly to their fingertips, plus the flexibility to start the quote via the mobile site itself or over the phone."

Lee Hill of Castle Cover added, “We have seen a sharp increase of over-50s traffic opting to search for home insurance via a smart phone device over the last year. Though it may be surprising to some, we understand that many of our over-50s audience are technology savvy and make up a vast majority of earlier adopters due to having more free time to play with ‘gizmos’ and the disposable income to invest in them.

We now hope that our new smart phone website is enjoyed by all in supporting potential customers to benefit from the highly competitive home and motor products we offer.”


Editors Notes:

Walker Agency is a leading integrated advertising agency, working for a range of clients including: Brittany Ferries, BrightHouse, Borro, Condor Ferries, Eurolines UK (Part of National Express), HobbyCraft and Fruitella.

Castle Cover is an over-50s insurance specialist based in Poole, Dorset. They are an appointed representative of RIAS plc, who are authorised and regulated by the Financial Services Authority.


Contact Details:

Matt Clarke, Client Services Director
Walker Agency Ltd

Tel: 01202 414200

Published on: 9:33AM on 10th August 2011