London, 10 August 2011

Econsultancy has published a brand new best practice guide on using Twitter for business, aimed at marketers who want to learn how the social platform can benefit them. The guide is relevant for organisations thinking of joining Twitter, as well as companies who already use Twitter and want to optimise their activity.

The Twitter for Business report contains case studies of both B2B and B2C companies using the site for marketing, PR, customer service, increasing brand awareness, and search engine optimisation, plus much more.

The report includes the results of an Econsultancy survey carried out using Toluna QuickSurveys, which found that consumers are more likely to be positive than negative about brands on Twitter. While 26% of users say they have complained about brands on Twitter, over half (58%) have given companies praise on the microblogging site.

Econsultancy’s Research Manager, Aliya Zaidi, said: “Many companies have decided to use Twitter without really understanding why it’s useful for them or why it’s important to have a presence on the channel.

“We’re not saying Twitter is for every company but, used effectively, the site can provide real value for organisations, helping them to build stronger relationships with their customers, improve customer service and extend PR and marketing efforts.”

Zaidi continued: “Consumers tend to use traditional feedback channels to make complaints or report customer issues, rather than for giving positive feedback. It’s far easier and quicker to send a message via Twitter which explains why a large proportion of users have praised brands on the site.”

Leading practitioners in the PR industry were also approached for this report, ensuring that the guide contains in-depth and expert guidance on how companies can make the most of Twitter.

Stephen Waddington, Managing Director of Speed Communications said: “There are plenty of reasons why brands should be on Twitter. The social network can be a powerful channel for organisations to take control of their brand. It allows brands to become their own media outlet, to interact with customers cost effectively, broadcast messages to a huge audience and engage with users on a one-to-one basis.”

Contributors to the report include Ged Caroll, Michelle Goodall, Kate Hartley, Rebecca Hirst, Katy Howell and Stephen Waddington.

About this report
The 90-page report aims to define best practice for using Twitter and includes sections on:

- Twitter statistics
- The business case for Twitter
- Getting started on Twitter
- The rules of engagement
- Twitter case studies
- Promoted trends and advertising
- Measurement and ROI

Report URL
The full report is available on the Econsultancy website here:
http://econsultancy.com/reports/twitter-for-business
The guide is available to Econsultancy subscribers (Silver membership and above), or on a pay-per-view basis.

Journalists
A free report is available to journalists and bloggers. Please email for details.

Media contacts:
Aliya Zaidi, Research Manager, Econsultancy
(e: aliya.zaidi AT econsultancy.com)
+44 (0)20 7269 1450

About Econsultancy
Econsultancy is a global independent community-based publisher, focused on best practice digital marketing and ecommerce, and used by over 240,000 internet professionals every month.

Our hub has 105,000+ members worldwide from clients, agencies and suppliers alike with over 90% member retention rate. We help our members build their internal capabilities via a combination of research reports and how-to guides, training and development, consultancy, face-to-face conferences, forums and professional networking.

For the last ten years, our resources have helped members learn, make better decisions, build business cases, find the best suppliers, accelerate their careers and lead the way in best practice and innovation.

Econsultancy has offices in London, New York and Dubai and we are a leading provider of digital marketing training and consultancy. We are providing consultancy and custom training in the Middle East, and extensively across Europe and Asia. We trained over 3,000 marketers and ran over 200 public training courses in 2010.

Join Econsultancy today to learn what’s happening in digital marketing – and what works. Call us to find out more on +44 (0)20 7269 1450 (London) or +1 212 699 3626 (New York). You can also contact us online.

Published on: 10:55AM on 10th August 2011