Leading digital marketing agency True has launched a new website for global insurance and reinsurance specialist, Aspen.

The launch is the culmination of many months of collaborative working to achieve two key objectives:

• Develop a rich and premium online brand experience that enables Aspen to stand out more
• Offer increased user engagement, thereby establishing and nurturing new relationships.

True conducted a detailed planning and research phase with extensive stakeholder interviews involving over 70 key individuals from within the business. This informed the priorities for the website and the new information architecture design.

The website design aims to bring Aspen’s new brand positioning to life online.

Designed to provide more talking points between Aspen and brokers, the impetus behind the new brand demands rich and varied web content, delivered in engaging formats to encourage sharing.

True’s stakeholder sessions uncovered the most desirable and relevant content and preferred delivery for Aspen users. A structured content strategy and customised EPiServer content management system was then developed to meet them. Their new CMS includes SEO, intuitive search, global reusable content, HTML5 video integration and RDF tagging.

Aspen is very pleased with the new site. Richard Mavers, Web Content Manager comments:

“We’ve built up a strong partnership with True. They have risen to the challenge of representing our extensive offering of products and services in an online presence that will help take our company forward. It’s been a pleasure working with them so far and I’m looking forward to continuing our partnership in the future.”

Lindsey Richardson, Account Director at True adds:

“With Aspen, we all bought in to a core thought, and have been able to take it seamlessly into every medium. We are now planning PPC, display and email campaigns to support the launch of the new brand and the ongoing Aspen recruitment drive.

We are also working with them to exploit the full potential of social media. Watch this space.”


Editors notes:

True is a full service digital marketing agency founded in 2004. Their clients include O2, npower, Furniture Village, English Heritage and Cheltenham Racecourse.

In the past month, True has also won a competitive pitch for wealth manager Ashcourt Rowan. They are however happy to work with clients whose names begin with other letters of the alphabet too.

Contact details:

For further information including pictures, screen grabs and interviews, please contact Lindsey Richardson: (t) 0117 927 7750; (e) lindsey.richardson@truedigital.co.uk

Published on: 10:26AM on 15th August 2011