Leading timepiece manufacturer ToyWatch has launched its UK online store, using Colony Commerce as its integrated eCommerce platform.

ToyWatch, whose high-profile list of clients includes Alicia Keys, Madonna, Michele Obama, Owen Wilson and Katy Perry, has a strong presence in the UK retail market, distributing its products through Selfridges and other resellers.

Its eCommerce site promotes its rich product offering in a clean, stylish, consumer-friendly way, and is designed to stimulate direct sales as well as increase awareness of the ToyWatch brand as a whole. As a platform, Colony Commerce allows scalable growth and will allow ToyWatch to grow organically with expansion into social commerce later in the sites timeline.

Rob Blake, Marketing Manager at ToyWatch, says: ‘ToyWatch customers have very high standards, and as a brand it is vital that we live up to them. I believe our new site delivers on all levels – sleek design, first class user experience and a smooth, simple buying process. Thanks to Colony Commerce, we have a solid platform which is flexible enough to see us into an exciting future.’

Colony Commerce Managing Director Paul Bidder, says: ‘It has been a pleasure working with ToyWatch on their first official UK eCommerce site. They are a visionary brand and we are working together to develop a very strong partnership to deliver end-to-end quality to their customers for years to come. ToyWatch is in an ideal position to capitalise on its position as brand leader, with an online presence which sets it ahead of the competition.’

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Published on: 11:35AM on 15th August 2011