London, 17 August 2011 – Econsultancy today revealed the speaker line up for its new FUNNEL initiative ( and event in London on November 1st. FUNNEL seeks to explore how best to use marketing automation technologies, lead nurturing, customer engagement and content strategies to turn leads into ‘sales-ready leads’.

Aimed at both B2B and B2C ‘considered purchase’ marketers and backed up by best practice guides and research, the event aims to offer practical advice and client delivered case studies to cut through the hype and enable marketers to better their lead nurturing efforts in conjunction with their sales counterparts.

The conference program runs in four streams – Attract, Engage, Nurture and Convert – all aimed at giving marketers tips, ideas and aspiration to enhance the process from first contact to sale.

Key speakers include:

Pascal Lendermann, Head of Demand Gen & Operations Europe Cisco on Funnel-Aware Marketing - how attracting traffic and leads is different now that you've got a view of the entire funnel (Attract stream)

Shawn Burns, Global Vice President, and Online Marketing SAP on Traffic Quality - attracting people most likely to convert (Attract stream)

David Gingell, Senior Director, Marketing EMEA from Netapp speaking on Driving integrated marketing: what works best and is most important to the organisation (Engage steam)

John Watton Global Brand and Marketing, Expedia Affiliate Network, Expedia on Nurturing: Where Human Touch & Digital Practices come together

Nick Porter, Sales and Marketing Director, Europe, Iron Mountain on Marketing automation – How marketing and sales need each other and need to evolve.

With almost 30 presentations throughout the day including other brands such as ECI Telecom, Colt and RBI, FUNNEL is set to be the key event dedicated to the science, art and management of marketing automation and inbound marketing.

Stefan Tornquist, VP Research at Econsultancy, who is both a keynote at FUNNEL as well as author of Econsultancy’s recent Marketing Automation Best Practices Guide commented, ‘The principles of marketing automation are relatively simple. However to grasp the best approach to preparation, execution, content, management and alignment of sales and marketing objectives can be complex. That’s why we’ve launched FUNNEL so marketers can get to grips with how the array of technologies work as well as hear from brands already reaping the rewards from getting this key marketing discipline right.’

Econsultancy’s FUNNEL 2011 runs at Lancaster Hotel on 1st November. All details and delegate passes are available at


Notes to editors:
A limited number of press/blogger passes are available; please contact
Laura AT
Tel. 020 7269 1469

About Econsultancy

Econsultancy is a community where the world's digital marketing and e-commerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online. It was launched in 1999 and since then has grown to a dominant position in the digital marketing industry. Its website and blog attracts over 180,000 unique users per month and its range of courses and conferences are attended by over 3,000 marketers every year.

Econsultancy’s reports, events, online resources and training programmes help over 105,000 members make better decisions, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.

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Published on: 10:00AM on 17th August 2011