19 August 2011

Econsultancy has this week published its first Marketing Automation Buyer's Guide which looks at market trends within this fast-growing sector.

The guide includes profiles of 16 leading marketing automation vendors as well as advice for buyers looking for a provider, with a focus on the US and UK markets.

Econsultancy's Research Director Linus Gregoriadis said: "More companies are investing in marketing automation technology to help them generate and nurture good quality leads and increase their chances of converting them into customers. This report is aimed at those who want to understand more about this subject and the best software providers in the market."

The report will be officially launched at an informal networking event in Farringdon, London, on Thursday 15th September. Please contact Econsultancy on info@econsultancy.com if you would like more details.

Earlier this week, Econsultancy also announced the speaker line-up for its new FUNNEL event (www.funnel-marketing.com) in London on November 1st. FUNNEL, the event for revenue marketers, seeks to explore how best to use marketing automation technologies, lead nurturing, customer engagement and content strategies to turn leads into 'sales-ready leads'.

The Marketing Automation Buyer's Guide starts with a look at trends in the marketing automation industry, as well as an assessment of the sector's strengths, weaknesses, opportunities and threats.

Trends covered in this guide include:

-) More companies embrace marketing automation as software becomes more accessible.
-) Consolidation continues as the market begins to mature.
-) Integration of inbound and outbound marketing drives more profitable revenue growth.
-) Mobile and social media add layers of complexity for companies striving to integrate online and offline data.

Which vendors are featured in the buyer's guide?

The 16 suppliers of marketing automation technology profiled in the report are as follows: Alterian, Aprimo, Eloqua, Force24, Genius.com, HubSpot, IBM, Infusionsoft, Manticore Technology, Marketo, Neolane, Net-Results, Pardot, RightNow, Silverpop, TreeHouse Interactive.

About the Marketing Automation Buyer's Guide

The 132-page report provides details about the trends and issues affecting the marketing automation sector, as well as advice about how to find the right vendor.

The guide also includes extensive insight from individuals on the front-line of the marketing automation industry.

The report is available to Econsultancy subscribers (Silver membership and above), or on a pay-per-view basis.

Report URL:

Media contact:
Linus Gregoriadis, Research Director, Econsultancy
(e: linus AT econsultancy.com T: +44 (0)207 269 1465)

About Econsultancy

Econsultancy is a global independent community-based publisher, focused on best practice digital marketing and ecommerce, and used by over 240,000 internet professionals every month.

Our hub has 105,000+ members worldwide from clients, agencies and suppliers alike with over 90% member retention rate. We help our members build their internal capabilities via a combination of research reports and how-to guides, training and development, consultancy, face-to-face conferences, forums and professional networking.

For the last ten years, our resources have helped members learn, make better decisions, build business cases, find the best suppliers, accelerate their careers and lead the way in best practice and innovation.

Econsultancy has offices in London, New York and Dubai and we are a leading provider of digital marketing training and consultancy. We are providing consultancy and custom training in the Middle East, and extensively across Europe and Asia. We trained over 3,000 marketers and ran over 200 public training courses in 2010.

Join Econsultancy today to learn what's happening in digital marketing – and what works. Call us to find out more on +44 (0)20 7269 1450 (London) or +1 212 699 3626 (New York). You can also contact us online.

Published on: 9:00AM on 19th August 2011