Ecommerce leader provides practical solutions to digital content, media and software industries

Vancouver, BC, Canada, August 23, 2011 - Elastic Path, provider of the industry’s most flexible enterprise ecommerce platform, announced today a new strategic ecommerce consulting and advisory services business unit.

Elastic Path has a rich history serving companies that sell media, software, games and other digital content online. It has assisted Google, Time Inc., Virgin Media, Thomson Reuters, Symantec, and many others, to grow their business. The company is now leveraging its industry expertise to offer three sets of services to digital goods and service providers:
• Research and Strategy: Answering companies’ vital strategic challenges to growth, supported by research and deep experience
• Implementation: Creating user experiences that incent buyers to take action
• Optimization: Enhancing results by helping companies establish optimum multivariate testing and analytics programs

Ecommerce has evolved significantly in the past five years; consumers are demanding the ability to make online purchases within the context of life, from any device anywhere. In addition, merchants and manufacturers are creating a digital relationship with their customers that is not possible with physical goods. In this new landscape, Elastic Path has quickly emerged as one of the most trusted authorities in the industry. Elastic Path’s clients include the world’s most prominent brands:
• The #1 online software vendor
• The largest magazine media company in the US
• The #1 most visited website in the world
• One of the best-known social media sites with over 50 million registered users
• The world’s most prolific e-book publisher, adding over 20,000 titles per month
• The world’s largest online photo book sharing and publishing site
• The world’s largest provider of online information to professionals in finance, legal, tax, accounting, healthcare, science and media

“Selling digital content such as software, e-books, games and information services online is very different from traditional retail ecommerce,” says Cliff Conneighton, chief strategy officer for Elastic Path Software and general manager of its consulting business. “Elastic Path helps more top sellers of content, media and software than any other provider. We’re confident our expertise and knowledge will make an impact for our clients, regardless of their ecommerce platform.”

For more information on Elastic Path’s strategic consulting and advisory services, please visit:

About Elastic Path Software
Elastic Path provides the industry's most flexible enterprise ecommerce platform and strategic ecommerce consulting to firms in the digital goods and services ecosystem. Major global brands such as Symantec, Google, Time Inc, and Virgin Media rely on Elastic Path to innovate and grow. Web: Blog: Twitter:

Media Contact:
Phoenix Lam
Elastic Path Software
604.408.8078 x.117

Published on: 9:00AM on 23rd August 2011