ValueClick Media, a ValueClick.Inc company, today announces the appointment of Tim Scoffham as head of mobile, a new division within the organisation. This appointment highlights ValueClick Media’s rapid growth as the company continues to build its mobile sector after its recent acquisition of mobile advertising company, Greystripe.

With eMarketer predictions stating that online advertising spend will reach $49billion by 2015, and with 26% of the UK market owning a smartphone*, the mobile space is definitely an area of growth within the advertising market. This appointment and the expansion of the mobile division shows the commitment ValueClick Media has to being at the forefront of these market developments.

As head of the newly created mobile division, Tim will be responsible for overseeing the pipeline of business development for mobile opportunities, as well as being the primary source for expanding the mobile outreach with ValueClick Media’s current client base.

Prior to joining ValueClick Media, Tim held the position of commercial head at mobile advertising network, 4th Screen Advertising. As part of his role, Tim was responsible for developing new business opportunities within the Pan European market as well as being the primary point of contact with media buying agencies. Within this position Tim worked with such trading groups as Omnicom, Aegis, Mediabrands and Publicis.

As a member of the senior management team Tim will report directly to UK MD and head of trading, Richard Sharp.

Richard Sharp, UK MD and head of trading, comments “Tim’s appointment marks our ongoing expansion and dedication to ensuring ValueClick Media remains one of the pioneering networks within the UK. Tim brings extensive mobile knowledge to the role and he understands how the division can be expanded within both the current client base as well as growing new avenues for business development. We’re looking forward to Tim joining the team and I have every confidence in his ability to develop the business and help grow ValueClick Media.”

“I’m incredibly excited to be joining the ValueClick Media team,” said Tim about his new role. “I’m looking forward to the challenges and responsibilities that the role entails and I’m eager to start finding solutions to help grow the Greystripe business in the European market. I’m excited to begin developing a strategy to aid our progress in this competitive market place.”

ValueClick Media is one of the UK’s leading display networks and is continuing to develop its product offering to ensure the network remains a pioneer within the industry for advertisers looking for the best opportunities and consultation within the market place.

*http://media.ofcom.org.uk/2011/08/04/a-nation-addicted-to-smartphones/

About ValueClick
ValueClick, Inc. (NASDAQ: VCLK) is one of the world’s largest integrated online marketing companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and significant revenue for publishers. Through its individual brands, ValueClick’s performance-based solutions allow advertisers and publishers to reach their potential through all online marketing channels. UK brand offerings include:
- ValueClick Media – global online advertising network and ad sales for advertisers and publishers
- Commission Junction – world’s largest affiliate marketing network
- Owned and Operated – ValueClick’s portfolio of sites including PriceRunner and Search 123
- Mediaplex – intelligent technology for digital marketing, including adserving, email marketing, tracking and paid search bid management
For more information, please visit www.valueclick.co.uk.

Published on: 11:19AM on 24th August 2011