By maintaining competitive eCPAs and a steady source of quality traffic, MediaTrust successfully expands reach into insurance marketing vertical

Los Angeles, CA—(August 24, 2011)—MediaTrust, a leading digital performance-marketing firm based in New York and Los Angeles, has released an insurance lead generation case study that documents the success of its MediaTrust PerformanceExchange (MTPX)—a real-time CPC bid exchange for performance marketing— within the insurance marketing vertical. MediaTrust partnered with the nationally renowned insurance lead-gen advertiser, Norvax, to increase the number of quality leads for Norvax’s clients. Through the collaboration of MediaTrust’s dedicated Partner Management Team, coupled with MTPX’s quality traffic, Norvax saw an increased volume of qualified leads and their conversion rates stay above 13%. The success of the MTPX within the insurance marketing vertical coincides with several MTPX feature updates, most notably its geo-targeting. With its geo-targeting in place, MediaTrust anticipates further success within its newer marketing verticals, such as: Finance, Home Improvement, and Senior Living.

“Considering what a big player Norvax is within the insurance marketing space, we were very excited at the opportunity of partnering with them,” said Peter Bordes, CEO of MediaTrust. “CPC marketing is a huge marketplace and results like Norvax’s prove that we can serve a valuable and growing niche in the CPC marketplace. We are able to reach beyond the search paradigm, with our premium MTPX Email Channel and provide lead-gen and direct response advertisers with quality traffic they can’t find elsewhere.”

In MediaTrust’s recently released case study, “Norvax and MediaTrust’s PerformanceExchange: Driving Sales Through Quality Traffic,” MediaTrust worked with the insurance lead generator to successfully increase leads and lower eCPAs. MediaTrust’s Partner Management Team worked closely with Norvax to ensure quality traffic, generated through compliant means, was being delivered to their campaigns. After careful analysis, MediaTrust worked with Norvax to optimize their campaigns and increase ROI. As stated by Norvax, “Thanks to MediaTrust, we exceeded all of our goals and increased the number of qualified leads for our clients. Our conversion rates were high and eCPAs very competitive, proving that MediaTrust’s PerformanceExchange connects quality clicks to conversions.”

As MediaTrust expands its reach into newer verticals such as: Finance, Home Improvement and Senior Living, it is also enhancing its MTPX feature set. Having just released several MTPX feature updates, MediaTrust now offers geo-targeting to its advertisers, which allows advertisers to target by state. Additional feature updates, which include major enhancements to reporting and analytics, are expected to roll out within the next several months.

MediaTrust encourages any advertisers interested in learning more about the MTPX to contact the MediaTrust Advertiser Sales Team at sales@mediatrust.com.

About MediaTrust
MediaTrust makes pay-for-results online advertising easier and more cost-effective. MediaTrust offers an innovative online technology platform, supported by best-in-class service. With access to the best lead gen/ direct response advertisers and quality affiliate publishers in the performance marketing industry, MediaTrust enables its partners to easily create and deploy pay-for-performance marketing campaigns that deliver quality clicks, leads and sales.

For the second consecutive year, MediaTrust has been named to Inc500s Fastest-Growing Companies list, by Inc. Magazine, for 2009 and 2010. Founded in 2004, MediaTrust is headquartered in Los Angeles, with offices in New York City.

For more information on MediaTrust's PerformanceExchange, please visit: www.mediatrust.com, or follow the company blog: blog.mediatrust.com. MediaTrust news and updates can also be found on Twitter (http://www.twitter.com/mediatrust) and Facebook (http://www.facebook.com/mediatrust).

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Media Contact:
Lauren Ishimaru
lishimaru@mediatrust.com
(805) 290-4574

Published on: 3:28PM on 24th August 2011