London, 25 August 2011 – Econsultancy, publisher of independent advice and insight on digital marketing and e-commerce, has announced that Alex Blagg, “President and Founder of” will present the final keynote at JUMP, the event where online and offline marketing is all joined up. Blagg will join an already impressive line-up of speakers for the annual event focusing on joined up marketing, which includes case-studies and presentations from NET-A-PORTER, Porsche, Sony, the BBC, and Expedia.

Alex, self-confessed King Of The Internet, will deliver one of his renowned ‘strat chats’ by giving a frank and refreshing look into the world of social media consulting. Originally a writer and comedian creating viral content, Alex has transcended these humble beginnings to become the number one expert on ‘next-lev strat’ working on the interwebs today.

Alex puts it best in his own words: “A lot of people are calling BS on social media but I say there’s no such thing as BS. BS is bad strat. There are a lot of digital techspert hybrid strategists out there but I’m the best. I’ve sent over 20,000 tweets and I’ve read the whole internet about five times.”

JUMP will bring together 1,200 senior online and offline marketers and host more than 50 individual sessions from speakers including the BBC’s VP Marketing Planning & CRM, the Head of Marketing from NET-A-PORTER and the Technology Director of Kiddicare. In addition, Econsultancy will again bring together the UK’s foremost marketing trade associations – including the DMA, AOP, Marketing Society, MMA, IPA, RAB, ISBA and PRCA – to add their individual online and offline perspectives to the event.

Attendees can choose from the eight streams on offer – Lead, Analyse, Optimise, Engage and a case study extravaganza in Whitepapers Live. Lead covers the big issues in making joined up marketing a reality, Analyse looks at data measurement and analytics, Optimise explores how different channels work together and Engage addresses the ways you can engage successfully with your customers in a truly multichannel way. Over 800 senior online and offline marketers have already registered for the event.

JUMP takes place on 12 October 2011 at Old Billingsgate, London. The registration fee is £695. More information can be found at, by email ( or via the @cometojump Twitter account.


Notes to editors:

About Econsultancy
Econsultancy is a community where the world's digital marketing and e-commerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online. It was launched in 1999 and since then has grown to a dominant position in the digital marketing industry. Its website and blog attracts more than 180,000 unique users per month and its range of courses and conferences are attend by more than 3,000 marketers every year.

Econsultancy’s reports, events, online resources and training programmes help more than 105,000 members make better decisions, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.

For more information, visit or follow @econsultancy on Twitter

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Published on: 10:54AM on 25th August 2011