Ronak Patel joins from MediaCom as Digital Media Strategist
Sandy Hocking appointed as Affiliate Account Manager

Draftfcb London is ramping up its media team with the appointments of Ronak Patel and Sandy Hocking. Reporting into the Head of Media Operations, James Duffy at Draftfcb, fuelled by Blue Barracuda, both will plan and manage brand and performance activity for clients including Fat Face, Getty Images and Kiddicare.

The agency, formed as a result of the merger of Draftfcb London and Blue Barracuda last month to fortify Draftfcb’s offering in a key strategic hub worldwide, employs over 180 people. It serves as the digital hub and resource for Draftfcb’s European network of agencies with capabilities across advertising, CRM, retail, and the complete range of digital services, from digital strategies and campaign planning to full- service execution and online media buying and planning.

Joining from MediaCom, Ronak Patel brings five years of digital planning and buying experience to the role which will see him defining the most effective digital media strategies for brands. He spent three years at MediaCom where he had full responsibility for the planning, implementation and results for clients including Audi, VW and Skoda. Prior to that, he worked as a digital planner / buyer at Initiative Media on the agency’s major clients including Johnson & Johnson, Samsung, ICI Dulux and Fujitsu Siemens. He will work alongside media planner buyers including Bence Bathi, who joined the agency last year from McCann Erickson, Hungary where he lead digital and Above-The -Line planning and buying activity for brands including Opel, Nestle, ING and T-Mobile.

Formerly Sales Development Manager at, Sandy Hocking brings best practice understanding of working with affiliate agencies, networks, merchants and affiliates across several channels to market from SEO and PPC to email, content, social media and coupon affiliates. Working alongside Affiliate Account Manager, Kunal Patel, she will develop, implement and monitor strategies for clients including Kiddicare, BAA, Hamleys and Angels.

Commenting on the appointment, Martin Talks, President Digital, “We are growing our media to reflect increasing demand from existing clients and prepare to deliver digital media activity for clients within the Draftfcb group.
Sandy brings the right mix of client service skills and entrepreneurial spirit that is required for affiliate marketing whilst Ronak has a depth of advertising experience across many brands and several agencies. They will provide produce strategies to help our clients thrive in this fast-changing digital world.”

Ronak Patel, digital media strategist, adds, “Blue Barracuda has been a very well-respected agency for many years, known for delivering industry-leading digitally-lead media strategies for high-profile clients. I wanted to work in a forward-thinking team and increase my digital skills across a broader range of brands, whilst benefitting from the training and travel afforded by a large agency group.”

Sandy Hocking, affiliate account manager, continues, “I was seeking a role where I could extend my affiliate skills across several clients and integrate them within a wider media team to better understand the impact of different media channels. The agency is well-known for its innovative approach and I have lots of affiliate marketing ideas for the other brands we work with.”

The appointments take place with immediate effect. Draftfcb, fuelled by Blue Barracuda’s media offering is lead by James Duffy, who was promoted to Head of Media Operations in 2010, after three years at the agency. He directs a team in London and Tallin integrating digital media from paid and natural search engine marketing to affiliate, email and social media marketing and online display advertising.

Draftfcb London “Fuelled by Blue Barracuda” is part of Draftfcb, the first fully integrated, global marketing communications agency to operate against a single P&L. Its network spans 96 countries and employs more than 9,200 people. The agency is driven by The 6.5 Seconds That MatterSM, an operating system that recognises the brief period of time marketers have to capture consumers’ attention and motivate them to act. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioural, data-driven direct marketing. It firmly believes there is no way to separate creativity from accountability, which it refers to as Return on IdeasSM.

Draftfcb London employs 180+ multi-disciplined professionals in London (UK) and Tallin (Estonia) skilled in advertising, CRM & eCRM, retail marketing, digital creative production and media planning and buying. Clients include, SC Johnson, NIVEA Beiersdorf, Kraft, PostOffice, Boeing, and TD Waterhouse. New clients include Taco Bell, TheCoca-Cola Company, Bausch + Lomb, eBay and Roche. The London agency’s leadership team consists of Kate Howe, president; Martin Talks, president digital; Simon Calvert, global chief planning officer and Mark Fiddes, executive creative director. For more information, visit

Press contact:
Joanna Burton
PR Director, Digital
Draftfcb London, fuelled by Blue Barracuda
t: 020 7400 0960

Published on: 9:46AM on 2nd September 2011