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Reporting and Targeting Capabilities Allow Hurricane to Greatly Increase Revenue and Ad Volume for its Web Publishing Clients
LONDON, UK and RALEIGH, NC – February 1, 2005 – Today, Accipiter Solutions, Inc. announced that it has signed Hurricane Digital Media, LLC to a contract allowing Hurricane to deliver up to 300 million online ads per month to its web publishing clients using AdManager 7.0, Accipiter’s premier online ad management solution. As a web publisher representation firm, Hurricane sells and manages its clients’ advertising inventory to deliver maximum revenue. The company also offers technology solutions and consulting services that help publishers attract and retain users while stimulating online activity.
As Hurricane’s client list includes companies of various sizes and industry categories, Hurricane needed an enterprise-level ad management solution that would serve all of their clients’ unique needs. David Eastbrook, President and CEO of Hurricane, was initially attracted by AdManager’s powerful real-time reporting and targeting capabilities. “AdManager allows us to produce in-depth reports that provide tremendous visibility into our clients’ user make-up and behavior, visibility that would be otherwise impossible,” says Eastbrook.
Hurricane uses AdManager’s reporting capabilities to produce user lifespan and attrition rate analyses. These reports help Hurricane better understand the degree of user affinity and attentiveness to each client’s site. Using those results, Hurricane can make more precise ad inventory projections and optimize client campaigns over the long term.
In addition, Hurricane uses AdManager’s geo-targeting capabilities to help its clients deliver ad campaigns and personalize site content based typically on a user’s gender, geo-location, and age. Most significantly, geo-targeting allows Hurricane to handle large volumes of international ad traffic without losing inventory. Jeff Wood, vice president of sales and marketing for Accipiter, says that, “By combining the ability to quickly and easily identify the specific geographic locations of site visitors with the most reliable online ad management technology, our clients can offer advertisers higher value for their geo-targeted campaigns.”
Using the advanced capabilities offered by AdManager, Hurricane has quickly realized success with their web publishing clients. For example, Hurricane was able to double one client’s revenue almost immediately. Even though a previous firm had worked with them for over 4 years, “Hurricane increased our ad revenue 100% in a matter of days,” said Robert Labatt, CEO of ezboard Inc., the largest online community network site.
About Hurricane Digital Media, LLC
As a web publisher representation firm, Hurricane sells and manages its clients’ advertising inventory to deliver maximum revenue. The company also offers technology solutions and consulting services that help publishers attract and retain users while stimulating online activity. For more information, please visit www.hurricanedigitalmedia.com.
Based in Raleigh, NC and London, UK, Accipiter has been a technology leader in the online ad management industry since 1996. Over 49 billion ads are served monthly using Accipiter innovations, including site-side (AdManager) and hosted (AdBureau) solutions. In 1998, Accipiter was the first to integrate behavioral targeting with online ad serving. VIBE (Visitor Interest Behavioral Engine) was created based on that experience. For general information, please visit www.accipiter.com.
AdManager is a registered trademark of Accipiter Solutions, Inc. All other company and product names may be trademarks or service marks of the company with which they are associated.
Published on: 12:00AM on 1st February 2005