Ted Baker, one of the fastest-growing lifestyle brands in the UK, has appointed Make It Rain, the search and social specialist, as its PPC agency to increase sales from Ted Baker’s ‘no ordinary designer’ website.

Having launched as a shirt specialist of some repute in Glasgow back in 1987 Ted Baker quickly became the place to buy some of the very best contemporary clothing around. Make It Rain is now charged with promoting Ted Baker’s wide range of collections including: Menswear, Womenswear, Global, Endurance, Accessories, Fragrance, Skinwear, Footwear, Eyewear and Watches across paid search platforms.

Ted Baker’s alternative approach by choosing not to advertise through traditional channels, means they focus on more innovative and fun ways to promote their ranges of products. Make It Rain will focus on maximising the UK PPC strategy enabling Ted to reach a wider audience and driving increased sales through tedbaker.com with the first focus on the new Autumn/Winter 2011 range.

Justin Hayward, Managing Director at Make It Rain comments: “Ted Baker is a fantastic brand to work with, by fully implementing Ted’s quirky style into our PPC campaigns, coupled with our retail experience, this will make for a very strong and successful partnership.”

Published on: 3:49PM on 12th September 2011